Killing Sacred Cows

Overcoming the Financial Myths That Are Destroying Your Prosperity

Garrett Gunderson & Stephen Palmer


Our culture is riddled with destructive myths about money and prosperity that are severely limiting our power, creativity, and financial potential. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for individuals.

Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Yet most people are held captive in their financial lives by misinformation, propaganda, and the lack of knowledge. Through well-reasoned arguments and pitiless logic, Gunderson attacks these sacred cows with revolutionary insights, such as

  • High returns without high risk
  • "Security" without a corporate job
  • Debt that increases your financial productivity
  • Enjoying your money instead of waiting for retirement

Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.

Garrett Gunderson is an entrepreneur who became a multimillionaire by the age of twenty-six. He is the owner of five companies, and winner of Utah's Entrepreneur of the Year award. Garrett coaches elite business owners in the financial services industry. He co-authored Curriculum for Wealth.