The New Experts
Win Today’s Newly Empowered Customers at Their 4 Decisive Moments
The New Experts delivers a practical strategy for recruiting & retaining todays seller-agnostic customers.
Who are these new experts? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison.
This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers: how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them at their 4 Decisive Moments during the purchase progression:
Who are these new experts? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison.
This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers: how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them at their 4 Decisive Moments during the purchase progression:
- Now-or-Never Moment
- Make-or-Break Moment
- Keep-or-Lose Moment
- Highly profitable Multiplier Moment