Book Creation

How to Effectively Pitch Your Project

Any chance you have to get in front of agents or publishers and tell them about your book is a precious opportunity, no matter how brief the encounter. Don’t waste it. Make the moment memorable (for the right reasons) by crafting a series of brief, targeted talking points about your project.

Qualities of a Good Pitch:

  1. It’s brief: A good pitch starts with a single sentence, known as a logline or hook. Prepare one or two additional sentence-long talking points about your project based on the book’s synopsis.
  2. It gets to the guts of your book: By boiling your pitch down to a single sentence, you are forced to get to the heart of the story or message. The hook should be the book’s compelling central idea and will be used to sell your idea again and again.

How to Get Feedback on Your Manuscript

Writing a book can be a lonely experience, and you don’t want to completely isolate yourself during the writing process. It’s important to get feedback, especially while you’re developing an idea. Not only does this help motivate you, it also helps you catch issues and address concerns on the front end rather than trying to overhaul a manuscript after it’s already complete.

Book Printing: How to Avoid a Printing Disaster

Going to press is exciting. Lots of hard work is behind you, and the finished book is close to becoming a reality. But as you print your books, you should be aware of potential complications. Consider the printing of your book as a custom project. The jacket, covers, and text are unique–written, designed, and printed specifically for you as opposed to being interchangeable commodities to be pulled from a shelf.

That being said, it's difficult for a printer to produce the precise amount of books you request. When the printer orders materials for printing a book, he must allow for spoilage at each manufacturing stage. If production runs smoothly and spoilage is kept to a minimum, there will likely be higher yields of the final product. These extra books are referred to in the industry as "overs."

And here's where people tend to get confused: Your invoice will reflect the total amount of books shipped from the printer, meaning that if relatively few books have defects, you'll end up being charged for the total number of books shipped.

Talking the Talk: Publishing Terms and Jargon

"It’s all pounds, shillings, and pence to me, darling." —Absolutely Fabulous

Just like most industries, book publishing has its own peculiar jargon—a language that may be confusing to first-time authors. To minimize confusion and miscommunication during your book’s production, here's a list of some of the more common terms you might come across:

4 Ways to Select a Strong Book Cover

The cover of a book is arguably the strongest marketing tool at an author’s disposal. It is the element of a book that is most likely to get a reader to stop, look again, and pick up the book.

The cover is a chance for the author to convey the ideas found within the pages in one fell swoop. And I emphasize the word swoop, as readers that are walking past a bookstore shelf or scrolling through online search results are not spending time studying your cover – they are glancing at it. And a few seconds are all you get to grab their attention.

It is not enough for a cover to be beautiful – it must also be marketable. An author should think about several aspects when determining the best cover for their book – target audience, name recognition, branding – but the best way to start is by asking four important questions: