Book Creation

Talking the Talk: Publishing Terms and Jargon

"It’s all pounds, shillings, and pence to me, darling." —Absolutely Fabulous

Just like most industries, book publishing has its own peculiar jargon—a language that may be confusing to first-time authors. To minimize confusion and miscommunication during your book’s production, here's a list of some of the more common terms you might come across:

4 Ways to Select a Strong Book Cover

The cover of a book is arguably the strongest marketing tool at an author’s disposal. It is the element of a book that is most likely to get a reader to stop, look again, and pick up the book.

The cover is a chance for the author to convey the ideas found within the pages in one fell swoop. And I emphasize the word swoop, as readers that are walking past a bookstore shelf or scrolling through online search results are not spending time studying your cover – they are glancing at it. And a few seconds are all you get to grab their attention.

It is not enough for a cover to be beautiful – it must also be marketable. An author should think about several aspects when determining the best cover for their book – target audience, name recognition, branding – but the best way to start is by asking four important questions: