Book Marketing

Using Social Media to Market Your Brand

Authors have the unique opportunity to create a platform and generate buzz for their book by accessing an engaged and passionate demographic of readers through social channels like Facebook and Twitter. As social media continues to evolve and new platforms are introduced, it can be daunting to figure out which social channels you should adopt to develop your brand. We give an overview of the current social media landscape and recommend the following points be taken into consideration for authors entering the digital social space.

How to Handle a Bad Book Review

Face it. Bad book reviews happen. Even the most acclaimed writers get bad reviews, whether it's from the New York Times Book Review or an anonymous reviewer on Amazon. Evaluating a book is a subjective process, and personal preferences won’t always match the book. 

Unfortunately, too many writers take bad reviews personally and even go to the extremes, engaging in negative banter, slander, and threats. When it comes to negative reviews, there are ways to work through them and even see them as an asset to your writing. Here are a few tips to help you take those bad reviews with grace.

Cultivating Good Social Media Habits

The other day an author called and asked a question we hear all the time. “I keep trying Twitter but it isn’t working for me. I think I’m going to close my account.”

When we took a closer look at the author's account, it was apparent that the author had signed up for Twitter about 6 months ago, had used it for a few weeks, but then tapered off from 5-6 posts a day to maybe once or twice a week. Then, once a month, there would be a flurry of activity over 24 hours and the account would largely go silent again.

Why Twitter Still Matters to Authors

These days, Twitter still represents one of the most powerful opportunities for building community and growing influence.

When put to good use, Twitter can enhance your status as an expert, give you access to influencers, foster connections for new business ventures, and constantly expose you to fresh ideas from people all over the world. (And expose them to your ideas as well!)

How To Use YouTube To Position Yourself as an Author-Expert

Everyone likes to have a face to go with the name, but as an author, you don’t have that many opportunities to get face to face with your readers. Luckily, the advent of new media lets you give readers a face to put with the name. Not only can you give them a face, but you can also give them a taste of a live and in-person experience, a teaser of what one could expect should they attend one of your events or book you for an interview.

New media has opened up several new avenues for authors, giving them the opportunity to connect with potential readers and positioning themselves as experts in a more personal and engaging manner. One of the most popular venues is Youtube. Not only can you post and share videos, but you can also create your own channel, allowing you to share a series of videos on a related topic in an entertaining and informational way.