Book Marketing

Use Your Book to Create Additional Information Products

Say you’ve written a book or are still in the process of writing it. How do you use your existing content to create more value for your readers? Or maybe even use that same content to create useful products to compliment your book? Ancillary materials, like reading guides and workbooks, are one way to leverage and monetize the content you’ve already created. Here are a few basic categories these types of materials fall into.

Book Marketing Tips for Non-Fiction Authors: Attracting Business & Book Sales With Bylined Articles

If your goal is to sell books, attract new business or raise your profile as an expert in your field, then bylined articles are a great way to reach your target audience with a controlled message showcasing your expertise.

First, what is a bylined article? It is an article, written by you, and published in a magazine, newspaper, or online outlet. Full credit is given to you as the author, with a blurb about you, your book, and your business--ideally with a photo, an image of your book cover, and links to your website and book’s Amazon page.