The other day an author called and asked a question we hear all the time. “I keep trying Twitter but it isn’t working for me. I think I’m going to close my account.”
When we took a closer look at the author's account, it was apparent that the author had signed up for Twitter about 6 months ago, had used it for a few weeks, but then tapered off from 5-6 posts a day to maybe once or twice a week. Then, once a month, there would be a flurry of activity over 24 hours and the account would largely go silent again.