Book Marketing

Everything You Need to Know about Amazon Targeted Ads

Amazon Targeted Ads are powerful pay-per-click advertising campaigns that allow you to target potential readers based on keyword search terms, categories, consumer interest, bestselling titles within your genre, and other related products. Amazon offers a range of different types of ads, which allows you to reach readers across desktop, mobile, and Kindle devices, and displays the ad in promotional emails, search pages, product/book detail pages, and across other pages on Amazon.

10 Creative Book Launch Ideas During COVID-19

The COVID-19 pandemic has dramatically changed how booksellers operate and consumers shop, but for every change there’s an opportunity to reach readers in new and creative ways. Independent booksellers are seeing unprecedented community support, readers are seeking out books offering expert advice and entertainment, and authors and publishers continue to release their big ideas into the world. There’s no need to change your publication date or halt your book launch and marketing plans; you can still engage your audience, build excitement, and drive book sales with these 10 tactics that make the most of our "new normal."

Can I Get in Trouble for Running a Social Media Sweepstakes or Contest?

Can I Get in Trouble for Running a Social Media Sweepstakes or Contest?

Running a sweepstakes or contest on social media can be a great way to promote your book or your brand: it’s fun when people can actively participate in your marketing, and everybody likes a chance to win free stuff! But before you begin, it’s important to be aware that sweepstakes and contests entail a unique and somewhat stringent set of legal requirements and restrictions. Anyone who plans to run either type of promotion should make sure that it complies with federal and state regulations, as well as the terms and conditions of the social media platforms on which it will appear.

How to Make Best Use of Endorsements

Book endorsements, also known as blurbs in the publishing industry, are 1–3 sentence snippets from recognized or respected third parties that sing the praises of a book. Endorsements can help bookstore buyers and readers differentiate your book from similar titles and decide if they want to bring the book into their store or take it home.