This is the first of a two-part series on establishing an author brand with Brand Strategist, Sam Alexander. Part II can be found here.
So why does an author brand matter? An author brand can really make or break the success of a book and is so important that Greenleaf built out a branding team to help authors with it. On that team is Sam Alexander, whose goal is to help authors understand their message and strategize how to bring that to their audience in the best way possible.