Most professionals know that a book is a key element to building a reputation as an expert, but what they don’t know is how to write and publish a book. This guide explores the elements of a book proposal, ghost writing, other editorial services, understanding your publishing options, and how to determine which option is best for you.
A book is by far the best and most effective way for an expert to share his or her knowledge with others. A book is a resource, an uninterrupted communication tool, and an effective way to sell the expert as a superior thought leader in his or her field. A book is also a jumping off point from which to create other ancillary materials such as workbooks, audio, eBooks, and other items that enhance a professional’s career. Unfortunately, actually publishing and distributing a book is a daunting task and many professionals don’t know where to start.