This is the second of a two-part series on Author Branding. Part I can be found here.
In this episode, we'll be doing a deeper dive into the components of an author brand, like website, social media, newsletter, etc. Brand Strategist Sam Alexander joins the show again to discuss the author brand in more detail.
This is the first of a two-part series on establishing an author brand with Brand Strategist, Sam Alexander. Part II can be found here.
So why does an author brand matter? An author brand can really make or break the success of a book and is so important that Greenleaf built out a branding team to help authors with it. On that team is Sam Alexander, whose goal is to help authors understand their message and strategize how to bring that to their audience in the best way possible.
In today's episode, we'll be discussing ghostwriting with Dan Gerstein, the Founder and President of Gotham Ghostwriters. Gerstein is a nationally recognized political writer, communications strategist, and idea man who has been writing professionally for himself and others for 25 years. To learn more about Dan, his full bio can be found here.
Welcome to the very first episode of Published! The purpose of this podcast is to bring some clarity to the journey of writing a book and give you the tools to launch the book to your readers.
Hosted by Tanya Hall, the CEO of Greenleaf Book Group, Published will dive into a different aspects of publishing in each episode.