Assembly Required

How to Hyperscale Your Sales, Dominate the Competition, and Become the Market Leader

Donald Scherer
Only one company can lead, prosper, and win in any technology market. Will it be yours?
The marketplace leader, or Marketplace Gorilla, will win 50 percent of the revenue and 75 percent of the profits in a given market space. Every new enterprise hopes to reach this status, but most will fail. Whether a company employs a direct or inside sales approach, neither methodology will allow a sales team to acquire enough customers to dominate the market. Author Donald Scherer makes it clear out of the gate why these traditional sales methods will simply not work for most technology companies.
Instead, he provides step-by-step instructions on how you can HYPERSCALE your sales operation by building a high-velocity sales assembly line based on the principles used by modern manufacturers. Employing these techniques will help your company mass-produce sales while simultaneously lowering the costs of sales—a powerful combination that leads to incredibly profitable growth, which eliminates the need for enormous amounts of institutional funding. Scherer’s techniques are based on the experiences of CrossBorder Solutions, an unfunded, undercapitalized software company that was sold to Thomson Reuters for a home-run valuation. He further refined his approach as the CEO of, a SaaS company that helps early-stage companies hyperscale their sales operations.

Donald Scherer was CEO and cofounder of CrossBorder Solutions, one of the world's largest tax software companies. He developed the company's sales assembly line and pioneered the use of web meeting software to work with prospects and customers. CrossBorder was sold to Thomson Reuters for a home-run valuation.
After the sale, Donald founded and is now the CEO of Based on the software that powered CrossBorder's sales operation and the methodology outlined in his book, Assembly Required, ASSEMBLY is the first SaaS enterprise solution designed from the ground up to run high-velocity sales assembly lines. By optimizing performance, ASSEMBLY helps B2B sellers hyperscale by mass-producing sales. This allows them to quickly overwhelm their competition and achieve a market leadership position.
Further information on ASSEMBLY can be found at and on Twitter @AssemblySales. Follow Donald on Twitter @Donald_Scherer.