Expert Branding

Excerpt: Keep Your Personal Brand Personal

Take every opportunity your audience gives you to share value as an opportunity to simultaneously reinforce your brand.

Much has been written on the important role a personal brand plays in shaping a thought leader’s impact, both on his or her business and on their wider audience as a whole. A strong personal brand connects a face to the company, which is critical when it comes to helping people relate to (and remember) the brand itself.

4 Top Tips to Get Your Speaking Business off the Ground

A highly effective way to reach and engage with your audience is through speaking. If you’re passionate and knowledgeable about your subject matter, what better way to share and add value than in person? Once you decide to pursue speaking as a way to grow your platform and share your big ideas, where do you start, and what’s next?  

Excerpt: Auditing Your Brand

In order to effectively build your brand, you need to know your starting point, the current status of your brand. A brand audit is a tool that companies use to analyze their brand and marketing effectiveness, to identify forward-looking brand goals, to expose gaps between how the company sees its brand and how consumers see it, and to get everyone on the same proverbial page regarding messaging. 

Excerpt: Build Your Platform Well

Here’s the big tip I’d offer to build strong platform messaging: Don’t lose your content! You need every bit of it to redistribute and heighten your platform.

Where do you begin a task as daunting as becoming a veritable expert like Gary Vaynerchuk? A strong platform starts with your ideas. Your ideas are your foundation; they’re what you offer your audience, and they’re what will make you money.

What Marketing Missteps Can Teach Us About Branding

As an author working every day to develop your brand and grow your audience, you are constantly on the lookout for the latest advice to maximize your efforts. There are plenty of lessons to be learned from other authors’ successes and failures, and general marketing and personal branding advice is not hard to find. But it can also be useful to pay attention to what big brands are up to—after all, many marketing best practices apply to established brands just as much as up and comers.

The Power of Great Content to Boost Your Brand

What is a Content Entry Point?

Authors naturally love to write, so getting ideas down on the printed page is a process that often flows easily. While writing a manuscript, it’s common for authors to enjoy exploring all angles of their subject and to offer readers different ways to engage with their content. “Content Entry Points,” as I like to call them, are places in a text where a reader connects with an idea and jumps in to learn more. These entry points can be quite diverse and include devices such as anecdotes, statistics, historical information, quotes, illustrations, graphics, maps, checklists, and worksheets.

How to Launch Your Big Idea

It’s important to dream big, and when you hit on the big idea that you want to run with, it’s even more important to think through how you want to launch.

Last week I talked about the importance of thinking through the Vision, Promise, and Pillars when planning your brand positioning. Equally important? Getting real with yourself about your strengths and weaknesses, what opportunities to pursue, and which resources you have versus which you need to acquire.