We're happy to announce a new podcast by Greenleaf Book Group called Published! We're a hybrid publisher and distributor celebrating our 20th anniversary. In this podcast, hosted by Greenleaf CEO Tanya Hall, we will talk about all things publishing and the particulars of writing and launching a book. 

In this episode, we'll be focusing on understanding your message and why you should be the one sharing it. We'll be using the building blocks we discussed in the previous episode to create a full strategy with Brand Strategist Karina Keating. 

This is the second of a two-part series on Author Branding. Part I can be found here. 

In this episode, we'll be doing a deeper dive into the components of an author brand, like website, social media, newsletter, etc. Brand Strategist Sam Alexander joins the show again to discuss the author brand in more detail. 

This is the first of a two-part series on establishing an author brand with Brand Strategist, Sam Alexander. Part II can be found here. 

So why does an author brand matter? An author brand can really make or break the success of a book and is so important that Greenleaf built out a branding team to help authors with it. On that team is Sam Alexander, whose goal is to help authors understand their message and strategize how to bring that to their audience in the best way possible. 

You can subscribe to Published on iTunes, Stitcher, and Google Play. 

In today's episode, we'll be discussing ghostwriting with Dan Gerstein, the Founder and President of Gotham Ghostwriters. Gerstein is a nationally recognized political writer, communications strategist, and idea man who has been writing professionally for himself and others for 25 years. To learn more about Dan, his full bio can be found here. 

Welcome to the very first episode of Published! The purpose of this podcast is to bring some clarity to the journey of writing a book and give you the tools to launch the book to your readers. 

Hosted by Tanya Hall, the CEO of Greenleaf Book Group, Published will dive into a different aspects of publishing in each episode. 

You’ve worked hard developing your manuscript or book proposal; now it’s time to decide how you will get your book out into the world. There are several different options; deciding which path is right for you will depend on your career goals, writing topic, potential market, and resources.  

Here we will break down each of the three primary publishing options, along with their pros and cons, to help you find the right approach for you.

A nonfiction book proposal is the key document that allows an agent or publisher to determine the viability of a project. Unlike fiction, where an author must have a completed manuscript ready before they approach a publisher or agent, a nonfiction author only needs to develop a proposal to submit to publishers and/or agents. 

The proposal should answer the following questions:

1. Content: What is the book about?
2. Market: Who would be interested in this idea?
3. Competitive Titles: What other books already exist on this topic and how does this one differ?
4. Platform: Who is the author, why is the author the best person to produce this book, and what are they doing to engage with potential readers?