"The brand strategy gave me a much clearer context for where my book/story fits. The last three slides blew me away–[the] strategy, positioning, and messaging were so on point it was scary (good)."
As the co-founder and president of an investment firm, Matt Hall was motivated to change the way people think about investing by writing a new kind of investment book: one that was both engaging and interesting–a rare combination in the investment book category. Matt partnered with Greenleaf for Odds On and immediately begin collaborating with his dedicated brand strategist to detail the work necessary to build his platform, reach his target demographics, and discover the opportunities available to him and his investment firm beyond publishing his book. Since publication, the branding and book have led to a new client pipeline through which Matt can grow his business while also finding success in the retail market.