"The value of branding can be difficult to measure and is often referred to as 'the icing on the cake.' No one wants cake without icing, and thus, it is pivotal."
Stephanie Breedlove has been walking the walk of a successful entrepreneur for more than twenty years. After launching a career in corporate America with Accenture, she found her true calling as co-founder and CEO of Care.com HomePay, the largest household payroll and tax firm in the country. She's traveled the full journey from start-up to successful exit and wants to help other women take the leap into entrepreneurship and grow businesses with sustained value and impact. To achieve her goal, Stephanie knew she would have to build a platform and begin developing resources to share her message of entrepreneurship and worked with Greenleaf Book Group to publish All In: How Women Entrepreneurs Can Think Bigger, Build Sustainable Businesses, and Change the World and build a brand about her book and herself.