Inc. Contributor Articles

Inc. Contributor Articles

As a contributor to Inc., Greenleaf Book Group CEO, Tanya Hall, provides expert guidance on creating compelling content and marketing tactics that will help authors establish themselves as thought leaders in their industries. Drawing upon decades of experience in media and book publishing, Tanya advises on the role a book plays in a larger brand and provides custom content strategies for long-term business growth and audience building.

The goal is to empower entrepreneurs and thought leaders to leverage their ideas into influence and income. Click the links below to read full articles.

How to Win Big With Airport Book Sales
Retail 101: Location, location, location.

Why Your Past Writing Is Even More Important Now
A content inventory is both a safety precaution and a source of new inspiration.

This Is How to Develop The Skill That Set Steve Jobs Apart
While other aspects of business are automated or relegated to artificial intelligence, speaking skills remain uniquely, humanly nuanced.

This Is The Key To Growing Your Business As An Expert
Before your consulting business begins to wear you out, think about bringing others on board to share your ideas.

How to Innovate, Even In A Small Company
Innovation doesn't have to happen at a grand scale to impact your company.

How to Keep Your Company Moving When Employees Leave
Before you suspect a coming departure, prepare your team to take on each other's roles at the drop of a hat.

The Secret All Waiters Know That You Should Use Today
Never underestimate the power of acknowledgment.

Negative Reviews Got You Down? Here's How to Bounce Back
Bad reviews will eventually happen to everyone. It's how you handle them that counts.

Why Your Publishing Path Matters, and How to Choose the Right One
The options for publishing your book can be overwhelming. Here's how to think critically about them.

What Happens When You Open Your Financials to Employees
Transparency can do wonders, but it can also bring challenges.

This Is the Key to Great Company Culture
Use these simple tips to encourage team members to be culture leaders, no matter their title.

Why Trying To Have It All Is A Waste Of Time
How to get clear on your values and prioritize them (when you can.)

This Is What An Expert Looks Like
On your path toward industry expert status, don't forget the basics.

How To Find The Superstar In Your Stack of Resumes
There are 3 essential factors to look for when hiring.

Delegation Will Make You a Stronger Leader
Delegation is the sure path to get your company running at optimal efficiency. Here's how to start doing it well.

It's Lonely At The Top. Here's How to Deal With It
Here's how to find peers who can relate to your challenges and offer advice.

This Is Why Alignment Is Your Word of the Year
Thought leaders, make sure your background is aligned with the content you're producing.

Don't Make These 4 Mistakes When Writing Your First Book
When it comes to publishing a book, here are some do's and don'ts to be aware of from the outset.

This Is How Leaders Manage Successful Projects
Here are three way to stay on top of high-level projects before they go off the rails.

How to Get the Most From On-Air Interviews
When you have the opportunity for a TV appearance, take full advantage of it.

Why You Need to Get Familiar With Emotional Hygiene Now
Why you (and your team) need to be emotionally healthy to grow.

Focus On This Simple Element To Boost Company Culture
Here are 3 ways to keep your team healthy and productive.

Here's How to Be a Master of Brainstorming
Here are 4 tips to get the most from brainstorm meetings.

The Most Important Job That's Not On Your Staff Page
The people who enhance your company from the inside out are your ever-valuable intrapreneurs. Here's how you can support them.

This Is The Skill Every Great Leader Needs
If you're leading all or part of a company, a to-do list may not cut it. Try these ideas to organize your priorities.

How Writing More Can Make You An Industry Leader
If you engage with readers on a regular basis, long form content can win the respect and loyalty of your audience.

How to Offer a Master Class in Solution Focused Thinking
Train your team to never present a problem without an idea to fix it.

How to Write Strong Subject Lines That Will Get Your Emails Read
There are three areas that need to be addressed in every email subject line, and when you cover them, with or without acronyms, your employees will inevitably save time.

The One Content Marketing Trend Everyone is Talking About in 2018
In 2018, the name of the game is personalization.

2018 Is the Year to Finally Write That Book. Here's How to Start
A solid outline is the first step toward finishing your book this year.

The Top Fitness Trends for 2018 Are In
Here are the projected winners and losers.

Low-Cost Ways to Celebrate Your Employees This Season
Try these low-cost options to bring holiday cheer into your workplace.

Need a Gift for a Leader? These Four Are Sure to Impress
If you want to show gratitude for a leader you respect and admire, these four gifts can make a big impression.

5 Simple Hacks to Improve Your Writing
Algorithms change, but good writing never does.

Cash in on Content Through Online Learning Programs
Here are 4 keys to ensure that your course is providing value.

Three Crazy Easy Ways to Thank Your Clients and Team This Year
Thanksgiving is a unique opportunity to show gratitude for your team and clients. Here's how to make the most of it.

Hemingway's Writing Tip That Will Save You Time and Energy
You don't need to move to Paris, but you should reread your work as you go.

A Simple Plan for Hiring the Best Candidate
Hiring doesn't need to be an over-the-top process.

Why Every Employee Needs a Mission Statement
Job responsibilities change over time. Make sure your employees can change, too.

Why Your Workout Routine is the Key to Your Success
Hint: It involves saying goodbye to lunch meetings.

What Kind of Speaker Are You?
There are key differences between keynote speeches and break-out sessions. Aspiring speakers should know where they fit.

How to Build Audience Loyalty Through Social Media
Here are 3 tips for bonding with your followers.

Overcome This Fear to Write a Breakthrough Business Book
Writing is hard, especially if you're afraid of editors. Use these tips to move past fear and form a solid partnership.

How to Send Yourself Back to School This Fall
Professional development is key to keeping up in a changing workforce.

How to Cross 'Writing a Book' Off Your Bucket List
Here are 3 surprising tips to help you start writing daily (and keep doing it.)

How to Start Your Mentorship Off Right
Mentorship isn't uncomfortable if it starts with a relationship.

This is the Genius Step You're Not Taking to Build Your Client Pipeline
Turn your focus to "faucets" and you'll see long-term results.

5 Reasons You Should Start a Podcast The popularity of podcasts continues to grow. Should you jump on board?

How to Make the Most of Mid-Year Reviews
With summer comes vacation, sunshine, and the dreaded mid-year review.

The 1 Thing You Must Learn From the Crazy Growth of Orangetheory Fitness
This new fitness craze is taking over, thanks to the idea of positive progress.

How to Use Positive Affirmations at Work
With practice, positive affirmations can become a game-changing work habit.

5 Apps That Will Help You Finish Writing Your Book
Use these tools to get organized, stay focused, and finish strong.

How to Use a Book to Support Your Brand (The Right Way)
A book can boost your brand. But it isn't a branded product.

Sheryl Sandberg Isn't a Fan of the Personal Brand
It might be time for a change in how we speak about personal branding.

Looking to Build a Speaking Career? Follow These Three Steps
Make the most of a speaking opportunity before, during and after the event.

Want to Be More Productive? These 6 Simple Workspace Changes Will Boost Your Focus
Can't get work done? Time to switch it up.

How to Buckle Down and Write Your Book
Every solid business has a mission statement and a vision, and a book is no different.

3 Cost-Effective Ways to Keep Your Employees Happy
Thinking beyond compensation as incentive to stay.