Book Creation

Why You Should Write a Business Book

When it comes to branding and marketing, it may feel like social media and online content are the only ways to grow your brand and reach new audiences. While these are vital components to a strong growth strategy, there’s one area you may have overlooked: writing a book.

If you’re a subject matter expert, you should absolutely be looking into distilling your expertise into a book. Whether you’re documenting your own success story in hopes of inspiring others, or offering advice for clients or other leaders like you, a book can be the key to revamping your marketing plan. Combine your book with a strategic launch plan and you’ve got yourself an invaluable tool to build your thought leadership and grow your personal and corporate brand.

What to Do if Your Publisher Closes Down

We were saddened to read the recent news about Scribe Media (https://lunch.publishersmarketplace.com/2023/05/scribe-media-shuts-down-lays-off-staff/), and it got us thinking about the options authors have when something like this happens.

If your indie publisher has suddenly closed its doors, you’re probably in shock, and you might feel like it’s the end of your publishing journey. But the reality is, there are tons of options - you just need to know where to start. We’ve compiled some advice below to help you get your book back on track.

How Long Will It Take to Publish My Book? A Look at Industry Timelines

You’ve written your book, and you’re ready to launch it into the world—as quickly as possible. Like most authors, you are naturally anxious to get your book out and into readers’ hands after spending so much time writing it. The hard part is complete, so there’s not much more to do, right? Well, if you’re a first-time author, you might greatly underestimate the amount of work that still needs to be done to produce your book and how important that work is to set your book up for a successful publication.

This article looks at typical book production timelines for three different publishing models: traditional publishing, self-publishing, and hybrid publishing. Publishing time can vary widely, depending on a book’s specific needs, but this overview will give you a general idea of what to expect from the standard process for most books.

What It Means to Invest in My Book

Now that you have written or are thinking of writing a manuscript, you might be curious (and maybe even a little scared) to know how much it is going to cost you to bring your book into the world. The correct answer to this financial question is the ever-aggravating response of “it depends.” From the publishing method you choose to your end goals to the materials you begin your publishing journey with, many factors play into calculating publishing cost, and there is no one-size-fits-all investment every author pays.

Titling Best Practices: How to Reel Readers in with Book Titles That Are Optimized for the Web

The prospect of titling your book can be daunting. Surely, if you could have distilled the entire message of your book into one short catchphrase, you wouldn’t have spent the last couple of years writing 100,000+ words about it!

That’s why it’s important to use a guide when creating a title and subtitle for your book. Here are tips from our titling experts on how to create a title that garners readers and sells.