When it comes to branding and marketing, it may feel like social media and online content are the only ways to grow your brand and reach new audiences. While these are vital components to a strong growth strategy, there’s one area you may have overlooked: writing a book.

If you’re a subject matter expert, you should absolutely be looking into distilling your expertise into a book. Whether you’re documenting your own success story in hopes of inspiring others, or offering advice for clients or other leaders like you, a book can be the key to revamping your marketing plan. Combine your book with a strategic launch plan and you’ve got yourself an invaluable tool to build your thought leadership and grow your personal and corporate brand.