The cover of a book is arguably the strongest marketing tool at an author’s disposal. It is the element of a book that is most likely to get a reader to stop, look again, and pick up the book.
The cover is a chance for the author to convey the ideas found within the pages in one fell swoop. And I emphasize the word swoop, as readers that are walking past a bookstore shelf or scrolling through online search results are not spending time studying your cover – they are glancing at it. And a few seconds are all you get to grab their attention.
It is not enough for a cover to be beautiful – it must also be marketable. An author should think about several aspects when determining the best cover for their book – target audience, name recognition, branding – but the best way to start is by asking four important questions: