Book Marketing

Your Newsletter: The Golden Ticket


The process of launching a book into the market and positioning it for success among the competition can seem like a daunting task for many authors. There are so many components and moving parts to think of that many authors find themselves feeling overwhelmed and not sure where to begin. While there is no one thing that will guarantee success, there is a golden ticket that will get you through the door to reaching readers and building a loyal and engaged followership: the newsletter.

Expanding Your Social Media Presence Beyond Facebook and Twitter

The Greek philosopher Heraclitus famously wrote that “change is the only constant in life,” and his wise words remain just as true today as they did over 2,000 years ago. Of course, this is not news to us as we witness the speed at which technology and communication has changed in the last 10 years. Luckily, many of these changes make it easier than ever for authors to connect with readers, engage with communities, and share ideas.

How to Connect with Influencers to Market Your Book

Just like knowing the right people in business can help you reach your professional goals, having the right people support your book is invaluable to building awareness and credibility. But how do you get influencers to share your book with their followers, peers, and other potential readers? Here are a few tips for connecting with influencers to help publicize your book.

Securing Consumer Reviews

So, you’ve finally got your printed book in your hands after months (if not years) of painstakingly pouring yourself into it. Want people to like your work and give it positive reviews, but aren’t sure how to go about getting them? Here are a few key tips for getting readers to review your book.

Securing Endorsements

While technological advances has made publishing a book easier, it also means that selling a book is harder. Increased competition means that it is more important than ever to make sure that your book stands out to both the bookstores who may consider stocking it on their shelves and consumers looking for their next read.

Using Social Media to Market Your Brand

With over 890 million users on Facebook and 280 million users on Twitter, authors have the unique opportunity to create a platform and generate buzz for their book by accessing an engaged and passionate demographic of readers. As social media continues to evolve and new platforms are introduced, it can be daunting to figure out which social channels you should adopt to develop your brand. We give an overview of the current social media landscape and recommend the following points be taken into consideration for authors entering the digital social space.