A Publishing Partner for Authors Who Want Results

Publishing a book in today’s market requires more than a polished manuscript. Business and nonfiction authors need a partner who can help transform expertise into influence, visibility, and measurable growth. Over the last 28 years, Greenleaf Book Group has established itself as a top choice for authors seeking a hybrid publishing model that combines creative control with professional publishing, marketing, and distribution services.

Authors who work with Greenleaf Book Group gain access to a team that manages every step of the publishing process, helping ideas reach their intended audience while building long-term credibility and impact.

In recent years, Substack has become a buzzword in publishing and author communities. Known primarily for its newsletter-based platform, Substack gives authors a direct way to reach readers without relying on social media algorithms. But is it the right tool for your author platform? Below, we’ll break down the pros and cons, and share best practices including how integrating YouTube can take your Substack strategy to the next level.

There’s a powerful new connection between book discovery and book sales—and it’s great news for independent authors.

Just in time for Prime Day (July 8–11), Amazon has launched a feature that syncs Goodreads shelves with Amazon shopping lists. That means when a reader adds a book to their Want to Read shelf on Goodreads, that same book now appears in their Amazon browsing experience—front and center when they’re most ready to buy.

Many authors approach their book launch like a rocket launch: they build excitement leading up to publication, have a strong blast-off the first few weeks after, and then… hope momentum carries them into orbit.

But here’s the truth: a book’s publication date is not its expiration date.
In fact, the window for real, sustainable success stretches well beyond the first few months.

For authors, book reviews are more than just feedback from readers—they're a critical component of a book's success. Reviews impact algorithms on platforms like Amazon, influencing potential readers' purchasing decisions. All of this may appear to be common knowledge but did you know reviews even play a significant role in whether retailers choose to stock a title. In this article, we'll explore best practices for generating reviews and dive further into the ways they help promote your book and brand.

Marketing is a constantly evolving landscape, often marked by unpredictable shifts in trends and strategies. At Greenleaf Book Group, our team is dedicated to equipping authors with best practices they can implement independently while also offering services to support the ongoing promotion of their books and brands. In this final Learning Center article of the year, we’ve highlighted four essential strategies and changes to prioritize as you prepare for 2025.

As the social media landscape evolves, new platforms continually emerge to challenge established giants. One such contender is BlueSky Social, an invitation-only platform that has garnered significant buzz as a decentralized, community-focused alternative to X (formerly Twitter). BlueSky reached an all-time spike in sign-ups during the few weeks following the 2024 election. But will BlueSky continue to grow, and should authors—fiction and nonfiction alike—consider it a viable marketing platform to expand their reach and promote their books?

As the year comes to a close, authors have a unique opportunity to capitalize on the momentum of the holiday season and the anticipation of the new year. Whether you’re trying to increase sales, connect with readers, or simply gain more visibility, the final months of the year are a great time to implement fresh marketing strategies. Here are seven actionable ideas to help you end the year strong and prepare for the next one.