Book Marketing

5 Reasons Video Gives Authors a Competitive Edge

When Google bought YouTube in 2006, the platform skyrocketed to prominence. The subsequent proliferation of video into a daily information-sharing tool is evidenced in today’s ease of capturing, viewing, and sharing videos in the social media sphere. Facebook, Instagram, Twitter, and Snapchat all offer the ability to stream live video to your followers. The serious investment made in video by these social sharing giants has cemented the importance of the medium to building brand awareness.

Your Newsletter: The Golden Ticket


The process of launching a book into the market and positioning it for success among the competition can seem like a daunting task for many authors. There are so many components and moving parts to think of that many authors find themselves feeling overwhelmed and not sure where to begin. While there is no one thing that will guarantee success, there is a golden ticket that will get you through the door to reaching readers and building a loyal and engaged followership: the newsletter.

Expanding Your Social Media Presence Beyond Facebook and Twitter

The Greek philosopher Heraclitus famously wrote that “change is the only constant in life,” and his wise words remain just as true today as they did over 2,000 years ago. Of course, this is not news to us as we witness the speed at which technology and communication has changed in the last 10 years. Luckily, many of these changes make it easier than ever for authors to connect with readers, engage with communities, and share ideas.

How to Connect with Influencers to Market Your Book

Just like knowing the right people in business can help you reach your professional goals, having the right people support your book is invaluable to building awareness and credibility. But how do you get influencers to share your book with their followers, peers, and other potential readers? Here are a few tips for connecting with influencers to help publicize your book.

Questions to Ask Your Publicist

Whether you are publishing with a traditional house, an independent publisher, or self-publishing, the bulk of book marketing responsibility is on you as the author. This may include everything from building an author website to crafting new original content, and it will almost certainly include building a strong social media presence. There are many aspects of book marketing that authors can and should take on themselves.

When it comes to publicity, however, it's often a good idea to call in reinforcements.