Book Marketing

Excerpt: Maintain Your Audience After Launch

The launch of a book, or any product, can earn a lot of attention from the media, industry colleagues, and the public in general. Debut launches done right are sexy and full of potential, bringing with them opportunities for feature stories, author profiles, “ones to watch” lists, and so on.

After the shiny launch veneer has worn off, how do you remain on the radar of the influencers who can help your brand grow?

How to Sell Your Book Online: Insider’s Edition

What are the three keys to building a strong online sales strategy?

Discoverability. Awareness. Action.

There are a multitude of ways to promote your book online. A strong foundation for your book marketing campaign should include tactics to promote discoverability, awareness, and action. Build discoverability by optimizing your book to ensure that readers are able to find it. Create awareness by building conversation, buzz, and reviews for your book. And, finally drive action that encourages readers to buy your book.

How to Continue Driving Book Sales after Publication

In the process of publishing a book, the publication date can often be viewed as the end goal. But for a book to truly be successful and have staying power in the market, it’s important to see beyond the publication date. During the lead-up to publication and surrounding publication, there will be a flurry of marketing, promotion, and publicity. But what do you do after the initial fireworks to keep your book top-of-mind with readers?

5 Reasons Video Gives Authors a Competitive Edge

When Google bought YouTube in 2006, the platform skyrocketed to prominence. The subsequent proliferation of video into a daily information-sharing tool is evidenced in today’s ease of capturing, viewing, and sharing videos in the social media sphere. Facebook, Instagram, Twitter, and Snapchat all offer the ability to stream live video to your followers. The serious investment made in video by these social sharing giants has cemented the importance of the medium to building brand awareness.