Many authors are all too familiar with a cruel irony: After writing the tens of thousands of words and surviving round after round of editing, one of the hardest challenges can be finding the right words to talk about and promote their book.
Many authors struggle with blogging and social media. Even when they understand why it’s valuable for their brand and audience, they struggle to come up with ideas, create content, and find the time to post that content.
The good news is that if you have a book, you’ve already done the hard work and have a full year’s worth of content at your fingertips.
While keywords may not be something you’re actively noticing while reading a book or web article, they’re vitally important in helping with search engine optimization of your brand.
When Greenleaf’s CEO, Tanya Hall, published her book, Ideas, Influence, and Income, our marketing team treated the launch just as we would any other Greenleaf book. We discussed goals, expectations, budget, and timeline and developed a marketing strategy that we felt set the book up for success.
As the publication date of your book draws near, it's important to take some time to review the pieces of your branding and marketing strategy to ensure everything is working towards your ultimate goal, whether that's book sales, establishing your expert brand, or securing speaking or consulting work.
The title (and subtitle) of a book does a lot of heavy lifting. It has to attract the intended audience, communicate the book’s promise, differentiate the book in the marketplace, and accurately convey the book’s theme and content.
The landscape of book buying has changed dramatically over the years and trends heavily towards online book sales as opposed to brick and mortar bookstores. Based on this trend, it’s important for authors to create a digital marketing strategy to ensure that their book is discoverable online and to encourage consumers to become readers.
