For authors, book reviews are more than just feedback from readers—they're a critical component of a book's success. Reviews impact algorithms on platforms like Amazon, influencing potential readers' purchasing decisions. All of this may appear to be common knowledge but did you know reviews even play a significant role in whether retailers choose to stock a title. In this article, we'll explore best practices for generating reviews and dive further into the ways they help promote your book and brand.

Goodreads is the world's largest community of book lovers, with over 135 million readers and members. And the best thing about it? Everyone on there wants to talk about books. Goodreads is great at helping readers discover the next book they will love. Additionally, it is a wonderful site for publishers and authors to connect with potential readers.

Goodreads has created tools and profile pages that allow authors to talk to readers and promote their books in a unique way. This is what Goodreads is about building a strong reader community. What you may not realize as an author is that there is a role for you in this community as well.

The idea of planning a tour to promote your book can be very exciting but especially daunting. With a vision in mind, you are likely to have plenty of questions: What exactly is a book tour? How do I plan one? When should I do it? What do I do while on a tour?

These are all very good questions, and ones we hear from our authors often. We’ve put together the ultimate guide so you can choose the option that’s right for you!

Seeding Content, Priming Your Audience, and Strategically Marketing Your Book Ahead of Publication

Congratulations! You’re just starting to get out of the weeds of the editing and design process, and you’re beginning to think about book promotion. At this point, the realization that your ideas and thoughts are actually going to be bound in a book and in the hands of readers in just a few months may terrify you, excite you, or maybe a bit of both. It’s important to start using that energy to catapult you into the book promotion mindset. But how early is too early when it comes to book promotion? And how do you actually promote an unpublished book? The Greenleaf marketing team has put together a comprehensive timeline to help guide you through the months leading up to your book launch.

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With the growth in podcast popularity and consumers growing desire for new ways to consume media, the demand for audiobooks is soaring. According to the Audio Publishers Association, audiobook sales generated $1.8 billion in the US in 2022. This marks the eleventh year in a row the format has seen double-digit sales growth.

With this spike comes demand for more audiobooks, and with more audiobooks comes increased competition for readers' attention. This means in order to get your audiobook in front of the right audience, you need to break through the noise—and the best way to do this is by marketing and promoting the audio version of your book.

The following are ten ways to ensure readers know they have the option to listen to your book as well:

Writing a book is a huge endeavor filled with many exciting milestones and decisions, and the work doesn’t stop with a finished manuscript. Putting a book out into the world brings a whole host of new opportunities and challenges for authors as they work to get their books into the hands of readers.

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The new year brings personal reflection and thoughtful resolution-building. Your book marketing campaign deserves that same intentional review. Greenleaf’s Marketing Strategists (with more than thirty years of combined marketing experience!) reviewed the most successful book marketing campaigns of 2021 and below are our most popular, results-driven initiatives from this year that should make your marketing to-do list in 2022.

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Congratulations! You’ve poured your heart and soul into creating your book. Now the question becomes, how do you tell the world about it? Earned media coverage can significantly impact sales, establish your authority as an author and thought leader, and amplify the message you set out to share by writing your book in the first place. Crafting a personal, professional, and precise pitch is the first step in securing coverage.