Book Marketing

Publicity and Reviews

Securing Endorsements

While technological advances has made publishing a book easier, it also means that selling a book is harder. Increased competition means that it is more important than ever to make sure that your book stands out to both the bookstores who may consider stocking it on their shelves and consumers looking for their next read.

Examples of Good Endorsements For Your Book

As you gather endorsements (sometimes referred to as blurbs) for your book, you’ll want to keep a few things in mind:

  • The best blurbs are specific
  • The best blurbs come from someone with a reputation in the same space
  • The best blurbs have a clear call to action

How To Capture Your Book Unboxing Experience on Video

The first time an author sees and holds their book, it’s a thrilling moment and incredible milestone in their journey as a writer. The book is the culmination of months, sometimes years, of their hard work, and they are excited that their knowledge, heart, and experience is ready to be shared with the world. Some authors want to remember this first moment, capturing their thoughts and emotions on video, and celebrate the occasion with their audience.

How to Handle a Bad Book Review

Face it. Bad book reviews happen. Even the most acclaimed writers get bad reviews, whether it's from the New York Times Book Review or an anonymous reviewer on Amazon. Evaluating a book is a subjective process, and personal preferences won’t always match the book.

Unfortunately, too many writers take bad reviews personally and even go to the extremes, engaging in negative banter, slander, and threats. When it comes to negative reviews, there are ways to work through them and even see them as an asset to your writing. Here are a few tips to help you take those bad reviews with grace.

Tips to Becoming a Great TV Guest

Ever watch morning TV and think, "Hey, I can do that!" What does it take to be a good guest? Here are five simple tips to get you started and help you capitalize on the valuable airtime at your disposal: