A strong marketing strategy, combined with the excitement, urgency, and newness of a book launch will carry many authors and their marketing, social media, digital media, and publicity teams for months following publication without a lull. But once the launch strategy has been executed, how do you maintain promotional momentum and book sales? The below suggestions will provide focus to your ongoing marketing efforts.
Congratulations! Winning a book award is no small feat. Thousands of titles are submitted yearly for various award programs. If your book is selected as a winner or finalist for a book award, don’t be afraid to celebrate it! Below are a few ways you can promote your book’s award recognition.
Getting your book into the hands of readers for reviews, discussion, and word-of-mouth is an essential part of a book marketing campaign. It’s also the dream of most authors to see their book spark lively discussion and community building. One way to do that is by connecting with book clubs, which can be challenging and time-consuming as there’s no one central place where book clubs congregate. Below are some ways that you might connect with book clubs both locally and virtually.
Your local independent bookstore is likely struggling, and as a publisher, we feel it’s our obligation to support them in any way that we can, including encouraging our authors (and all authors!) to do their part in helping support local bookstores.
Photo credit: Markus Winkler, Unsplash
Even in an increasingly digital and socially distant world, it’s still possible to celebrate the launch of your book with friends, family, colleagues, community members, and readers. The tips and tricks below will help you plan your virtual book launch party, promote it, and execute it in a thoughtful and engaging way that befits the hard work and dedication that lead up to your book publication day.
The COVID-19 pandemic has dramatically changed how booksellers operate and consumers shop, but for every change there’s an opportunity to reach readers in new and creative ways. Independent booksellers are seeing unprecedented community support, readers are seeking out books offering expert advice and entertainment, and authors and publishers continue to release their big ideas into the world. There’s no need to change your publication date or halt your book launch and marketing plans; you can still engage your audience, build excitement, and drive book sales with these 10 tactics that make the most of our "new normal."
Can I Get in Trouble for Running a Social Media Sweepstakes or Contest?
Running a sweepstakes or contest on social media can be a great way to promote your book or your brand: it’s fun when people can actively participate in your marketing, and everybody likes a chance to win free stuff! But before you begin, it’s important to be aware that sweepstakes and contests entail a unique and somewhat stringent set of legal requirements and restrictions. Anyone who plans to run either type of promotion should make sure that it complies with federal and state regulations, as well as the terms and conditions of the social media platforms on which it will appear.
Book endorsements, also known as blurbs in the publishing industry, are 1–3 sentence snippets from recognized or respected third parties that sing the praises of a book. Endorsements can help bookstore buyers and readers differentiate your book from similar titles and decide if they want to bring the book into their store or take it home.
