The process of launching a book into the market and positioning it for success among the competition can seem like a daunting task for many authors. There are so many components and moving parts to think of that many authors find themselves feeling overwhelmed and not sure where to begin. While there is no one thing that will guarantee success, there is a golden ticket that will get you through the door to reaching readers and building a loyal and engaged followership: the newsletter.
In online book sales, Amazon reigns supreme. Thousands of books are published each day and made available for purchase—making competition for discoverability, search standing, and sales enormous.
There are, however, several SEO tactics that authors can employ to help improve their discoverability on Amazon. First and foremost, set up your Amazon Author Central account and claim your book!
You know that having a newsletter is an important component of your platform and that the list you send your newsletter to is invaluable to you. (If you don’t, check out our article on newsletters here.) What may not be so clear is how you can continue to grow that list over time. Below are some strategies to help you do just that.
Provide really valuable content in an engaging way
Above all other strategies, valuable content creation is king. If you are giving your readers useful, relevant, timely information that they can really use, your newsletter will be valuable and it will be shared with others. Word of mouth and forwards are your greatest ally in trying to achieve a bigger newsletter list.
One critical component to building your author platform is to create and maintain a regular newsletter. Speaking directly to those who are interested in what you have to say on a regular basis with relevant and compelling content will bring you some great marketing and conversion opportunities now and well into the future.
First, we will discuss why you need a newsletter in the first place. Then, we’ll get into the finer details of ways it can work for you and how it can be most effectively distributed.
In this day and age of hyperinteractive media and communication, it is essential to maintain routine contact with your readers and clients. There is nothing like personal contact, but let’s face it, communicating via e-mail is often a preferable way to correspond. E-mail allows us to be clear and concise, saving us lots of time. It also lets us edit what we say before sending and customize our message so that it is attractive and attention grabbing. An eNewsletter is just what the doctor ordered!
It’s great to know that your newsletter subscribers actually want to read what you send out. They have chosen to receive your daily, weekly, or monthly updates. So treat them nice and offer them something of value.
Crowdfunding is well known as a buzzword, but many people still struggle to grasp the concept. So here’s a quick definition: crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures.
In even simpler terms, it’s a way to generate financial backing from people who believe in your project—your family, friends, peers, and audience.
If you’re a writer who’s thinking about self-publishing, crowdfunding provides an opportunity for you to diminish out-of-pocket expenses while gauging and connecting with the audience for your book. There are many steps to conducting a successful crowdfunding campaign, but if you’re a crowdfunding newbie, here are a few tips you’ll want to know before getting started.
The short answer is “Yes!” Goodreads—the popular social reading site—is a free promotional tool for authors, so there’s really no reason not to be. And with eleven million readers on the site, reaching out to them is well worth your time.
A Goodreads author account allows you to add photos, blog posts, videos, and a biography, and allows you to share info about upcoming events directly with readers.
The amount of time it takes to maintain a Goodreads author profile varies. But, like all social media efforts, the more you put into it, the more you’ll get out of it. The more you update, post, and interact on Goodreads, the more you’ll get followers of your page, contestants in your giveaways, and contributors to your discussion board. You can even sync your current blog with your Goodreads page—that way, the time and effort you put into blogging will go twice as far.
Say you’ve written a book or are still in the process of writing it. How do you use your existing content to create more value for your readers? Or maybe even use that same content to create useful products to compliment your book? Ancillary materials, like reading guides and workbooks, are one way to leverage and monetize the content you’ve already created. Here are a few basic categories these types of materials fall into.
Content chunking and social media
Pulling out nuggets of useful content from your book can be an easy way to create material for blogs and social media. Blog posts are an excellent marketing channel for sharing a top-ten list, how-to steps, a high-level exploration of a concept, or tips/recommendations for common problems. You can also submit articles to content syndication websites to generate more online exposure. A few such sites that include free services are e-Articles, Article Alley, ArticlesBase, and there are also paid services like iSnare.com or RcpLinks.com.