Book Marketing

Online Marketing

How to Sell Your Book Online: Insider’s Edition

What are the three keys to building a strong online sales strategy?

Discoverability. Awareness. Action.

There are a multitude of ways to promote your book online. A strong foundation for your book marketing campaign should include tactics to promote discoverability, awareness, and action. Build discoverability by optimizing your book to ensure that readers are able to find it. Create awareness by building conversation, buzz, and reviews for your book. And, finally drive action that encourages readers to buy your book.

5 Reasons Video Gives Authors a Competitive Edge

When Google bought YouTube in 2006, the platform skyrocketed to prominence. The subsequent proliferation of video into a daily information-sharing tool is evidenced in today’s ease of capturing, viewing, and sharing videos in the social media sphere. Facebook, Instagram, Twitter, and Snapchat all offer the ability to stream live video to your followers. The serious investment made in video by these social sharing giants has cemented the importance of the medium to building brand awareness.

Your Newsletter: The Golden Ticket


The process of launching a book into the market and positioning it for success among the competition can seem like a daunting task for many authors. There are so many components and moving parts to think of that many authors find themselves feeling overwhelmed and not sure where to begin. While there is no one thing that will guarantee success, there is a golden ticket that will get you through the door to reaching readers and building a loyal and engaged followership: the newsletter.

List Building 101: How to Make Your Newsletter Grow

You know that having a newsletter is an important component of your platform and that the list you send your newsletter to is invaluable to you. (If you don’t, check out our article on newsletters here and here.) What may not be so clear is how you can continue to grow that list over time. Below are some strategies to help you do just that.

Provide really valuable content in an engaging way.

Above all other strategies, valuable content creation is king. If you are giving your readers useful, relevant, timely information that they can really use, your newsletter will be valuable and it will be shared with others. Word of mouth and forwards are your greatest ally in trying to achieve a bigger newsletter list.