The value of media for authors can't be underestimated. Not only does media solidify your expertise, but also it contributes to your digital portfolio, makes your content more discoverable online, and gives you content to promote to your network.

As an author dedicated to spreading your message, you’re likely aware that traditional media coverage has become less impactful and increasingly difficult to secure due to the constant noise of a 24-hour breaking news cycle. In response to this challenge, smart authors are now pursuing opportunities with podcasts to increase their visibility, connect with new audiences, and build an archive of third party content for themselves and their books that is discoverable, shareable, and serves as proof of their expertise.