The value of media for authors can't be underestimated. Not only does media solidify your expertise, but also it contributes to your digital portfolio, makes your content more discoverable online, and gives you content to promote to your network.

What exactly is a media hit? A media hit is any feature broadcast to a larger audience. A TV appearance, blog post, book review, online article, or podcast interview are all considered media hits.

So you’ve landed a new interview or article feature, now what? After a media hit goes live, you have the opportunity to amplify the impact of that content by sharing the coverage with your online network. The following are several different ways to promote your media hit:

Create your own social media content from the coverage:

• Write a thank you to your interviewer right after recording (if applicable) and let your following know that a link is forthcoming.
• Once the episode or feature is published, share a link on your social media platforms and be sure to include relevant keywords and hashtags.
• Keep up the momentum by sharing those social media posts again two to four weeks after your initial post.
• Take behind the scenes photos and/or live videos during interview (people like authenticity on social media; this is a creative way to share the link again after initial coverage, like a #ThrowbackThursday post).
• Create a blog post about your experience on the podcast, TV appearance, etc. and include a link to the coverage to maximize SEO value.
• In your next newsletter, add a link to the episode or feature to ensure your followers know about your media hit.

Make the most of your media hit:

• Regularly monitor the activity surrounding your media hit on social platforms and address comments and questions.
• Share the media coverage links with your publisher so that they can promote your episode or feature.
• Add the links to your personal or company website (consider making an online newsroom/press landing page to display your experience with interviews and article writing).
• Add the episode or feature to your company’s sales decks or presentations.
• Add the links to your email signature.
• Periodically review your bio to consider whether any mainstream media hits should be included (if you were featured on the TODAY Show or in O, The Oprah Magazine, that’s worth mentioning!).
• Set up a Google alert for your name and book title to ensure that you don't miss any 3rd party mentions or coverage of the media hit that you can amplify.
• Nurture a network of mutual supporters by retweeting and sharing other individuals’ media hits, with the hope that the amplification will eventually cut both ways. It’s valuable to get in to the habit of participating in this practice even if it's not your media hit.

These tips will help you build a reservoir of content to share, which will help with your long-term book promotion and establish yourself as a thought leader in your space. Happy sharing! Email marketing@greenleafbookgroup.com to learn how Greenleaf can help you secure interviews on podcasts and blog articles and promote your media hits.