Is Substack the Right Platform for Authors? Pros, Cons, and Best Practices

In recent years, Substack has become a buzzword in publishing and author communities. Known primarily for its newsletter-based platform, Substack gives authors a direct way to reach readers without relying on social media algorithms. But is it the right tool for your author platform? Below, we’ll break down the pros and cons, and share best practices including how integrating YouTube can take your Substack strategy to the next level.