Book Marketing

Brand Strategy

Your Pub Date is not an Expiration Date


Many authors approach their book launch like a rocket launch: they build excitement leading up to publication, have a strong blast-off the first few weeks after, and then… hope momentum carries them into orbit.

But here’s the truth: a book’s publication date is not its expiration date.
In fact, the window for real, sustainable success stretches well beyond the first few months.

Book Marketing Trends to Watch in 2025

Marketing is a constantly evolving landscape, often marked by unpredictable shifts in trends and strategies. At Greenleaf Book Group, our team is dedicated to equipping authors with best practices they can implement independently while also offering services to support the ongoing promotion of their books and brands. In this final Learning Center article of the year, we’ve highlighted four essential strategies and changes to prioritize as you prepare for 2025.

Social Media Execution: DIY or Hire a Pro?

Whether you just intrinsically know you need to be more engaged on social media to support your creative efforts or you have a strategy plan in hand that you now need to execute, taking that next step can be daunting. Some authors and experts elect to handle this role themselves, while others opt to enlist external support to get the job done. Both options have merit – as long as what is put out into the world is truly reflective of you, your voice, and your brand.