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The new year brings personal reflection and thoughtful resolution-building. Your book marketing campaign deserves that same intentional review. Greenleaf’s Marketing Strategists (with more than thirty years of combined marketing experience!) reviewed the most successful book marketing campaigns of 2021 and below are our most popular, results-driven initiatives from this year that should make your marketing to-do list in 2022.

Goodreads Kindle Giveaway 6-Pack

There is no question that reader reviews are significant. They drive Amazon’s recommendation algorithm and inspire consumer confidence. We have found Goodreads' Kindle giveaways to be the most effective and efficient way of seeding large quantities of books with new readers and potential reviewers. With the organic remarketing techniques used by the Goodreads platform, running a giveaway is a quick way to increase the visibility of your book and, not to mention, feed that positive engagement data to Amazon.

Paid Trade Review Submissions

Positive editorial reviews have the ability to elevate the credibility and reach of your book within a competitive marketplace. Paid trade reviews guarantee that your book will be reviewed by editors at major publishing trade publications such as Publishers Weekly’s Booklife, Foreword Clarion, Kirkus Indie, and Readers’ Favorite, which can be used in marketing and social media copy, added to retailer pages, and as a great addition to a press kit.

Amazon Targeted Ads

One pillar of all well-rounded marketing campaigns is targeted advertising—Amazon ads being the most popular and highly effective. Amazon ads are a great way to drive continuous activity on the Amazon page. An ad-driven sale has the potential to generate a verified review, which is weighted more heavily with Amazon's algorithm and can impact bestseller ranking and curate organic promotion.

Whether building a campaign around an upcoming publication or looking at ways to revitalize your book’s marketing campaign, consider one (or all!) of these initiatives.

Email marketing@greenleafbookgroup.com for a more investigative and informed diagnosis of your book’s marketing campaign.