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Ideas for Generating Content When You Think You’re Out of Content
Creating content for your blog, newsletter, multiple social media channels, clients, and more can be challenging, but just when you think there’s nothing left to say, there’s always more to be said.
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The new year brings personal reflection and thoughtful resolution-building. Your book marketing campaign deserves that same intentional review. Greenleaf’s Marketing Strategists (with more than thirty years of combined marketing experience!) reviewed the most successful book marketing campaigns of 2021 and below are our most popular, results-driven initiatives from this year that should make your marketing to-do list in 2022.
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Congratulations! You’ve poured your heart and soul into creating your book. Now the question becomes, how do you tell the world about it? Earned media coverage can significantly impact sales, establish your authority as an author and thought leader, and amplify the message you set out to share by writing your book in the first place. Crafting a personal, professional, and precise pitch is the first step in securing coverage.
Print on Demand publishing (POD) provides authors with great speed to market and reduced overhead costs without sacrificing quality. If your book is being published as print on demand, the following guide provides a useful overview of the timeline to publication, execution of distribution and marketing initiatives, and the best ways that you can support your book launch.
A strong marketing strategy, combined with the excitement, urgency, and newness of a book launch will carry many authors and their marketing, social media, digital media, and publicity teams for months following publication without a lull. But once the launch strategy has been executed, how do you maintain promotional momentum and book sales? The below suggestions will provide focus to your ongoing marketing efforts.
Whether you just intrinsically know you need to be more engaged on social media to support your creative efforts or you have a strategy plan in hand that you now need to execute, taking that next step can be daunting. Some authors and experts elect to handle this role themselves, while others opt to enlist external support to get the job done. Both options have merit – as long as what is put out into the world is truly reflective of you, your voice, and your brand.
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The most successful ad campaigns have one thing in common. It’s not celebrity endorsements and it’s not catchy jingles. It’s the ability to reach a target audience. When you’re ready to explore advertising opportunities for your book, identifying and making contact with your key reader demographic will have an enormous impact on the effectiveness of your campaign. Podcast advertising has emerged as a great solution for getting your message in front of potential readers.
Congratulations! Winning a book award is no small feat. Thousands of titles are submitted yearly for various award programs. If your book is selected as a winner or finalist for a book award, don’t be afraid to celebrate it! Below are a few ways you can promote your book’s award recognition.
