You’ve likely heard a publicist talk about a press kit, but what about a speaker press kit? Both are effective and professional ways to market yourself to specific audiences, and knowing the differences between the two can help you tailor your outreach and could result in more media coverage and speaking engagements.

Press Kit

A press kit is generally created by a publicist and provided to the media with a pitch for potential coverage in the form of television, radio, and podcast interviews. Press kits are made available for digital download on your website. They can contain the following information based on the goals and scope of your publicity campaign:

• A designed PDF that includes:
  • Author bio
  • Company and/or background information
  • Book summary and availability
  • Book endorsements
  • Statement of value you bring to an interview
  • Sample interview questions
  • Contact information
• Author photo(s)
• Book cover

Speaker Press Kit

In comparison, a speaker press kit is used to submit for speaking opportunities at industry conferences and large events, to pitch to conference organizers and corporate event coordinators, and to provide information to those proactively searching for speakers as a digital download on your website. Speaker press kits can contain the following:

• A designed PDF that includes:
  • Author bio
  • Company and/or background information
  • Product descriptions and availability, including books and training courses
  • Statement of the value you bring to an audience
  • Highlights of high-profile speaking events or clients
  • Links to a sizzle reel and/or speaking engagement(s) on YouTube
  • Sample speaking topics
  • Endorsements from former speaking clients
• Speaker photo(s)

For any author or brand, one of the keys to success is spreading your ideas to a wide audience. Well-written and professionally designed press kits and speaker press kits are both critical to introducing you to potential audiences and decision-makers. Greenleaf offers press kit and speaker press kit creation services that are tailor-made to your audience and that can be easily emailed, downloaded, or printed. Email marketing@greenleafbookgroup.com to learn more.