One of the most exciting (and nerve-wracking) times for an author is putting their book into the hands of readers for the very first time. This is when all of their hard work comes to fruition, and they begin to hear what readers really think of their book and ideas.
In the process of publishing a book, the publication date can often be viewed as the end goal. But for a book to truly be successful and have staying power in the market, it’s important to see beyond the publication date. During the lead-up to publication and surrounding publication, there will be a flurry of marketing, promotion, and publicity. But what do you do after the initial fireworks to keep your book top-of-mind with readers?
Writing a book can be a romantic notion for many aspiring authors, but it is a process that requires time, dedication, and perseverance to get to the finished product. The thought of simply giving away your newly published book, which you poured your energy into for months—maybe even years—can seem like the most absurd idea ever.
When Google bought YouTube in 2006, the platform skyrocketed to prominence. The subsequent proliferation of video into a daily information-sharing tool is evidenced in today’s ease of capturing, viewing, and sharing videos in the social media sphere. Facebook, Instagram, Twitter, and Snapchat all offer the ability to stream live video to your followers. The serious investment made in video by these social sharing giants has cemented the importance of the medium to building brand awareness.
When it comes to content creation, consistency is key. Consistent content is what builds trust with consumers and keeps them coming back. While keeping a regular blog is a great way for any thought leader or influencer to appeal to their audience, it isn’t the only way to connect with readers.
The process of launching a book into the market and positioning it for success among the competition can seem like a daunting task for many authors. There are so many components and moving parts to think of that many authors find themselves feeling overwhelmed and not sure where to begin. While there is no one thing that will guarantee success, there is a golden ticket that will get you through the door to reaching readers and building a loyal and engaged followership: the newsletter.
The Greek philosopher Heraclitus famously wrote that “change is the only constant in life,” and his wise words remain just as true today as they did over 2,000 years ago. Of course, this is not news to us as we witness the speed at which technology and communication has changed in the last 10 years. Luckily, many of these changes make it easier than ever for authors to connect with readers, engage with communities, and share ideas.
