With the new year just around the corner, the Greenleaf Book Group marketing and branding team discusses the trends they predict will dominate the marketing landscape in 2023.

Photo by Janko Ferlič on Unsplash

Your publication date is right around the corner, and it just so happens that your favorite local bookstore is too. Both big name chains and independent bookstores provide a great platform for authors to create buzz around their book launch, get copies of their books onto shelves, and reach the local reader community.

Photo by Brett Jordan on Unsplash

The Greenleaf marketing team recently published a Learning Center article entitled The Next Chapter: Promoting Your Book Post-Publication. Now, you can take a deeper dive into this all-important topic via the linked PowerPoint we created for IBPA’s 2022 Publishing University. As outlined below, this presentation is designed to walk you through a thorough analysis of the marketing efforts and campaign scope of your book to date in order to help you best craft an informed, efficient, and successful ongoing marketing strategy.

Photo by Unsplash

As an author, you’ll receive a plethora of advice on preparing for your book’s publication day from your publisher, publicist, and fellow authors. Solicited or unsolicited, help preparing for publication is an integral part of any book’s success, but what do you do on the actual day of publication?

Today, there are more than two million podcasts being produced on just about every topic imaginable. Podcasts can be enjoyable, entertaining, and—perhaps most importantly—educational for the listener. As you can imagine, there are more than a few podcasts about the publishing industry. From publishing options to marketing advice, authors desire as much information and guidance as possible about publishing a book, which is why we’ve compiled a list of some of the best podcasts on the topic.

Photo by Kelly Sikkema on Unsplash

Ideas for Generating Content When You Think You’re Out of Content

Creating content for your blog, newsletter, multiple social media channels, clients, and more can be challenging, but just when you think there’s nothing left to say, there’s always more to be said.

Photo by Jess Bailey on Unsplash

The new year brings personal reflection and thoughtful resolution-building. Your book marketing campaign deserves that same intentional review. Greenleaf’s Marketing Strategists (with more than thirty years of combined marketing experience!) reviewed the most successful book marketing campaigns of 2021 and below are our most popular, results-driven initiatives from this year that should make your marketing to-do list in 2022.

Photo by Sam McGhee on Unsplash

Congratulations! You’ve poured your heart and soul into creating your book. Now the question becomes, how do you tell the world about it? Earned media coverage can significantly impact sales, establish your authority as an author and thought leader, and amplify the message you set out to share by writing your book in the first place. Crafting a personal, professional, and precise pitch is the first step in securing coverage.