Photo by Don Agnello on Unsplash
In the world of books, nothing is more valuable than word-of-mouth marketing. While there are many strategies to foster buzz for your book on and offline, getting your book into the hands of new readers remains the ultimate goal. To reach those new readers, giving your book away should be a key element of your marketing strategy.
Your website is one of the most important places to showcase your brand and your work. It’s a virtual home base for all resources related to you, your network, your products—and, most importantly, your book.
A new year brings new ideas, new goals, and newfound motivation to revitalize your book marketing efforts and engage new readers. To help you get started, here are 12 ways, one for each month, to promote your book in 2023.
With the new year just around the corner, the Greenleaf Book Group marketing and branding team discusses the trends they predict will dominate the marketing landscape in 2023.
Photo by Janko Ferlič on Unsplash
Your publication date is right around the corner, and it just so happens that your favorite local bookstore is too. Both big name chains and independent bookstores provide a great platform for authors to create buzz around their book launch, get copies of their books onto shelves, and reach the local reader community.
Photo by Brett Jordan on Unsplash
The Greenleaf marketing team recently published a Learning Center article entitled The Next Chapter: Promoting Your Book Post-Publication. Now, you can take a deeper dive into this all-important topic via the linked PowerPoint we created for IBPA’s 2022 Publishing University. As outlined below, this presentation is designed to walk you through a thorough analysis of the marketing efforts and campaign scope of your book to date in order to help you best craft an informed, efficient, and successful ongoing marketing strategy.
Photo by Unsplash
As an author, you’ll receive a plethora of advice on preparing for your book’s publication day from your publisher, publicist, and fellow authors. Solicited or unsolicited, help preparing for publication is an integral part of any book’s success, but what do you do on the actual day of publication?
Today, there are more than two million podcasts being produced on just about every topic imaginable. Podcasts can be enjoyable, entertaining, and—perhaps most importantly—educational for the listener. As you can imagine, there are more than a few podcasts about the publishing industry. From publishing options to marketing advice, authors desire as much information and guidance as possible about publishing a book, which is why we’ve compiled a list of some of the best podcasts on the topic.
