Have you heard of Meta’s latest Twitter competitor, Threads? Threads is a new application developed by the parent company of Facebook, Instagram and WhatsApp. The interface bears a resemblance to Twitter (now X), featuring a feed predominantly composed of text-based posts. Though users also have the option to share photos and videos, allowing individuals to engage in real-time discussions.

Photo from Door Stop

The publishing industry is more competitive than ever in today's hyper-connected world. Whether debut or experienced, authors like yourself face the colossal task of writing a book and ensuring it reaches the right audience. One critical strategy in this endeavor is "opening doors" by initiating connections and opportunities that place your book in front of the media.

The idea of planning a tour to promote your book can be very exciting but especially daunting. With a vision in mind, you are likely to have plenty of questions: What exactly is a book tour? How do I plan one? When should I do it? What do I do while on a tour?

These are all very good questions, and ones we hear from our authors often. We’ve put together the ultimate guide so you can choose the option that’s right for you!

With the new year rapidly approaching, the Greenleaf Book Group marketing, digital media outreach, and branding teams share the trends they predict will have the greatest impact on the book marketing landscape in 2024.

Seeding Content, Priming Your Audience, and Strategically Marketing Your Book Ahead of Publication

Congratulations! You’re just starting to get out of the weeds of the editing and design process, and you’re beginning to think about book promotion. At this point, the realization that your ideas and thoughts are actually going to be bound in a book and in the hands of readers in just a few months may terrify you, excite you, or maybe a bit of both. It’s important to start using that energy to catapult you into the book promotion mindset. But how early is too early when it comes to book promotion? And how do you actually promote an unpublished book? The Greenleaf marketing team has put together a comprehensive timeline to help guide you through the months leading up to your book launch.

Photo by Distingué CiDDiQi on Unsplash

With the growth in podcast popularity and consumers growing desire for new ways to consume media, the demand for audiobooks is soaring. According to the Audio Publishers Association, audiobook sales generated $1.8 billion in the US in 2022. This marks the eleventh year in a row the format has seen double-digit sales growth.

With this spike comes demand for more audiobooks, and with more audiobooks comes increased competition for readers' attention. This means in order to get your audiobook in front of the right audience, you need to break through the noise—and the best way to do this is by marketing and promoting the audio version of your book.

The following are ten ways to ensure readers know they have the option to listen to your book as well:

Think TikTok and Instagram are only for sharing trending dances and carefully curated photos of your family, pets, and food experiments? Think again.

Writing a book is a huge endeavor filled with many exciting milestones and decisions, and the work doesn’t stop with a finished manuscript. Putting a book out into the world brings a whole host of new opportunities and challenges for authors as they work to get their books into the hands of readers.