Book endorsements, also known as blurbs in the publishing industry, are 1–3 sentence snippets from recognized or respected third parties that sing the praises of a book. Endorsements can help bookstore buyers and readers differentiate your book from similar titles and decide if they want to bring the book into their store or take it home.

Once you’ve created a book trailer that expertly showcases your ideas and conveys to readers why they need to read your book, it’s time to make sure it gets the attention it deserves.

You wrote a book. You poured blood, sweat, and tears into those pages, and now you’re ready to share it with the world. What was once an idea is now a full-blown display of your expertise. Publishing a book is an incredible milestone that deserves a serious celebration. Book launch parties celebrate your big accomplishment while also amplifying your marketing strategy. Read on for best practices for a successful book launch party.

As the dramatic leader in online book sales, success on Amazon means success for your book. Optimizing your book’s retail page, taking advantage of the marketing, promotional, and content opportunities that Amazon offers, and generating social proof through reviews is imperative to Amazon’s algorithmic driven marketplace and connecting with book buyers.

The graphic above is a brief overview of the Amazon ecosystem and the ways that you can maximize success.

Even among the many misunderstood aspects of publishing, the foreword—with its easily confused spelling and nuanced role—holds a special place. For publishing industry insiders, however, it’s clear that forewords can be a powerful tool for authors looking to boost their discoverability and emphasize their expertise.

You have a book publishing soon, but the market is saturated with breaking news, world events, and competitive book publicity. It is not uncommon during this time to feel overwhelmed about creating buzz for your book that will reach your target audience, raise your expert profile, and generate book sales. Thankfully, whether you are launching a book, e-book product, service, or project there are strategic solutions to position your launch in the marketplace.

Whether you've written a book, are a professional speaker, or simply want to grow your reputation and influence in your industry, spreading the word is the name of the game. Building a strategy that amplifies your core message and reaches your ideal audience can seem complicated—not least because there are so many options at your disposal.

The value of media for authors can't be underestimated. Not only does media solidify your expertise, but also it contributes to your digital portfolio, makes your content more discoverable online, and gives you content to promote to your network.