The Greek philosopher Heraclitus famously wrote that “change is the only constant in life,” and his wise words remain just as true today as they did over 2,000 years ago. Of course, this is not news to us as we witness the speed at which technology and communication has changed in the last 10 years. Luckily, many of these changes make it easier than ever for authors to connect with readers, engage with communities, and share ideas.

Just like knowing the right people in business can help you reach your professional goals, having the right people support your book is invaluable to building awareness and credibility. But how do you get influencers to share your book with their followers, peers, and other potential readers? Here are a few tips for connecting with influencers to help publicize your book.

Whether you are publishing with a traditional house, an independent publisher, or self-publishing, the bulk of book marketing responsibility is on you as the author. This may include everything from building an author website to crafting new original content, and it will almost certainly include building a strong social media presence. There are many aspects of book marketing that authors can and should take on themselves.

When it comes to publicity, however, it's often a good idea to call in reinforcements.

So, you’ve finally got your printed book in your hands after months (if not years) of painstakingly pouring yourself into it. Want people to like your work and give it positive reviews, but aren’t sure how to go about getting them? Here are a few key tips for getting readers to review your book.

While technological advances has made publishing a book easier, it also means that selling a book is harder. Increased competition means that it is more important than ever to make sure that your book stands out to both the bookstores who may consider stocking it on their shelves and consumers looking for their next read.

As you gather endorsements (sometimes referred to as blurbs) for your book, you’ll want to keep a few things in mind:

• The best blurbs are specific
• The best blurbs come from someone with a reputation in the same space
• The best blurbs have a clear call to action

The first time an author sees and holds their book, it’s a thrilling moment and incredible milestone in their journey as a writer. The book is the culmination of months, sometimes years, of their hard work, and they are excited that their knowledge, heart, and experience is ready to be shared with the world. Some authors want to remember this first moment, capturing their thoughts and emotions on video, and celebrate the occasion with their audience.

In online book sales, Amazon reigns supreme. Thousands of books are published each day and made available for purchase—making competition for discoverability, search standing, and sales enormous.

There are, however, several SEO tactics that authors can employ to help improve their discoverability on Amazon. First and foremost, set up your Amazon Author Central account and claim your book!