When it comes to branding and marketing, it may feel like social media and online content are the only ways to grow your brand and reach new audiences. While these are vital components to a strong growth strategy, there’s one area you may have overlooked: writing a book.

If you’re a subject matter expert, you should absolutely be looking into distilling your expertise into a book. Whether you’re documenting your own success story in hopes of inspiring others, or offering advice for clients or other leaders like you, a book can be the key to revamping your marketing plan. Combine your book with a strategic launch plan and you’ve got yourself an invaluable tool to build your thought leadership and grow your personal and corporate brand.

What the stats are saying:

And the stats back this up too. According to recent reports on nonfiction book sales, nonfiction sales have grown considerably over the past 5 years, and are expected to reach $16.61 billion globally by 2026. If you’re still wondering if now is the right time to publish your book, let this be proof that nonfiction books aren’t going out of style anytime soon.

So you want to publish a business book, but what do you do next?

The key to creating a great product and having a successful book launch is finding the right level of support. There are many different publishing pathways, from traditional, to self-publishing to hybrid. Each has pros and cons, so it’s important to do your research.

From our experience, the hybrid route can be a great fit for the independent entrepreneur or thought leader, because with a hybrid publisher you get the turnkey support from a full-service publisher while maintaining the rights to your work and the lion’s share of your royalties.

If this sounds like an option you’d like to explore further, we’d love to see if we’re the right publisher fit for you at Greenleaf Book Group.

How Greenleaf Can Help You Write and Publish Your Business Book

Greenleaf is the premier hybrid publisher for business leaders and innovators. With 25 years of experience getting our books into bookstores nationally and internationally, coupled with our award-winning production team and our wide range of marketing services, Greenleaf is unmatched in the hybrid publishing space. Not to mention, we have two world-class imprint partnerships with Inc. (An Inc. Original) and Fast Company (Fast Company Press), which offer additional promotion support through their massive global audiences.

Whether you have a complete manuscript, or you're starting with just an idea, we have the editorial support (from ghostwriting down to proofreading) to get your book to the finish line.

If you’re interested in seeing the business books we’ve published previously, you can see our current list here: https://greenleafbookgroup.com/titles/category/business-economics?sort=recent.

We have published a wide range of books on various topics such as: finance, entrepreneurship, business growth, startups, tech, leadership, innovation, company culture, sales, outreach, careers and hiring, diversity and inclusion, security, e-commerce, business communications, marketing and more.

If Greenleaf sounds like it might be right for your book idea or rough draft, we encourage you to take 15 minutes to submit it today through our online submission form: https://survey.alchemer.com/s3/5990240/GBG-Submission-Form. Once you hit submit, we’ll review your work with our team and if we think we’re a good fit, we’ll start putting together a custom proposal for you right away.

Or if you have any questions about this feel free to call us (512-891-6100) or send us an email (contact@greenleafbookgroup.com). We’d love to chat with you further about what it’s like to be a Greenleaf author.