As an author, you likely know how challenging it can be to navigate the publishing landscape, especially at the start of your journey. Relying on the expertise, insights, and skills of seasoned publishing professionals can significantly enhance the quality and success of your book.

At Greenleaf, we collaborate with authors at every stage of their journey to help them determine their publishing path. We assist with book development—whether through editing, ghostwriting, or coaching—and guide the entire process.

Editorial

When we refer to an "editor," we usually mean someone who works with a largely complete or well-developed manuscript. The editor makes manual revisions, offers advice and feedback to enhance the writing, and addresses broader issues in the manuscript. Essentially, they focus on improving what has already been written.

Editing usually costs between $2,000 and $5,000; prices can increase if you want an editor with notable credentials, as their demand drives up rates. Working with an editor is a must before publication, but we recommend you talk with your publisher before getting extensive outside editorial direction.

Coaching

A book coach typically comes in before any writing begins, although they may also work with an existing manuscript with some issues. Often, book coaches don’t directly edit the manuscript; instead, they focus on reviewing and providing feedback while collaborating with the author. The author remains responsible for making changes to the manuscript, with the coach guiding them through the entire process.

The value you receive from book coaching depends on the specifics of the arrangement. Consider the scope: How many hours of interactive time and rounds of feedback are included? No book coach can work indefinitely, so it’s important to define these limits clearly for fairness to both parties. If the package includes unlimited revisions, reviews, and phone consultations, expect the price to reflect that.

Ghostwriting

A ghostwriter is responsible for drafting the manuscript and collaborating closely with the author while generating ideas to help shape the book. Typically, an editor joins the team, working alongside the author and ghostwriter. Together, they collaborate to refine the larger vision: the ghostwriter crafts the text, the editor provides ongoing feedback, and they collectively create a polished final product.

Many ghostwriters typically charge between $20,000 and $70,000. This range often includes those who have worked on notable titles or bestsellers, which increases their demand and, consequently, their rates. You can find skilled writers in the $15,000 to $20,000 range and occasionally below, but it’s rare to find an experienced ghostwriter willing to work for less than $15,000; that’s generally the lower end of the scale.

No matter what stage of your writing journey you're in, take action and dive in. Hire someone to hold you accountable. This is the best way to ensure your book actually gets done, as it keeps you motivated and boosts your confidence in the quality of your work.

This article was adapted from Published Podcast’s 75th episode, “Ghostwriter, Book Coach, or Editor? Find the Right Support with Kevin Anderson.”