The term “platform” is ubiquitous these days. We see it in the business world, hear it bandied about among authors, experts, and speakers, and we experience it in the social media landscape. This phenomenon isn’t accidental. Platform is a powerful concept that reflects the content, brand, positioning, credibility, audience, and intellectual property you develop. Your platform lives at the intersection of ideas, influence, and income—and your book’s success depends on it. In this three-part series, we’ll share valuable information and resources to help you create, maintain and boost your platform.
Platform, Part 2: Influence
Money is personal. Spilling your economic guts to anyone other than your spouse, partner, or family members is unheard of to most people. But not to Suze Orman. Orman, a financial advisor-turned-television host and bestselling author, listens to personal financial pain on a daily basis and gives empowering solutions for people in tough situations. It's especially helpful in today's economic climate. Her advice is often abrasive. She challenges her fans to make immediate, proactive changes in their financial lives. And as creatures of habit, it's never easy for us to make changes like these.