How to Turn Your Book into a Year’s Worth of Content
Many authors struggle with blogging and social media. Even when they understand why it’s valuable for their brand and audience, they struggle to come up with ideas, create content, and find the time to post that content.
The good news is that if you have a book, you’ve already done the hard work and have a full year’s worth of content at your fingertips.
Assume your book has 12 chapters. Consider each of those chapters a monthly theme.
From each chapter, dissect the information into 4 key points. Turn each point into a blog post by recycling content from the book, changing or adding 10-20% to make it readable as a stand alone piece of content, and including a fresh example or connection to a current event.
After you’ve parsed your book into 52 blog posts, it’s time to think about promoting each blog post to your community in order to drive them to your website to engage further with your brand. Draft one LinkedIn update, one Facebook update, and 3-5 tweets that pull out a fact, quote, or key point from each blog post. Plan to sprinkle those social shares in throughout the week.
Are you encouraging people to sign up for your newsletter when they visit your website? Be sure to keep those subscribers engaged! You can easily create 12 monthly newsletters that highlight each month’s theme and corresponding blog content. When it’s time to send, just update with current news and upcoming events to make the content timely.
Once you have you have your individual pieces of content, schedule all 52 blog posts, 52 LinkedIn updates, 52 Facebook Updates, 156-260 tweets, and 12 newsletters. This is the tedious part, but it’s worth it to automate your content calendar.
Congratulations! In just a few days, you’ve created and scheduled a full year’s worth of blog, social media, and newsletter content.
Now all you have to do throughout the year is engage, and that only takes 15 minutes a day. Respond to comments on your blog and social channels, share current events and news stories, and interact with others. Try to tie your daily engagement back to your monthly theme (which you pulled directly from your book, repurposed into 4 valuable blog posts, and further developed into a week’s worth of social promotion) to maintain consistency and give your content purpose.
If you’re ready to take your content development to the next level, capitalize on videos and images, which are shared 10x more often on social media than plain text. Create quote graphics using free software like Canva or micro-videos using your iPhone (don’t forget to invest $50 in a tripod and lavaliere mic). Add that visual content to your blog posts and social shares to increase interest and engagement.