Why Greenleaf Book Group Is the Best Hybrid Publisher for Business and Nonfiction Authors

A Publishing Partner for Authors Who Want Results

Publishing a book in today’s market requires more than a polished manuscript. Business and nonfiction authors need a partner who can help transform expertise into influence, visibility, and measurable growth. Over the last 28 years, Greenleaf Book Group has established itself as a top choice for authors seeking a hybrid publishing model that combines creative control with professional publishing, marketing, and distribution services.

Authors who work with Greenleaf Book Group gain access to a team that manages every step of the publishing process, helping ideas reach their intended audience while building long-term credibility and impact.


Proven Success with Business and Nonfiction Bestsellers

Greenleaf authors regularly achieve exceptional results. In 2025 alone, several titles reached the USA Today Bestseller List, including An Entrepreneur’s Guide to Freedom, The Power to Persist, Self-Made Maverick, The Happiness Experiment, Work That’s Worth It, and Take It All Apart. These books join our now 70+ New York Times, USA Today and Wall Street Journal bestsellers.

Greenleaf authors have won countless awards, including IPPY Awards, International Book Awards, Axiom Awards, Foreword Indies, IBPA Book Awards, National Indie Excellence Awards, and many more.

And Greenleaf's strategic partnership imprints including Kiplinger Books, An Inc. Original, Fast Company Press, and Family Business Press, provide authors with additional exposure, marketing support, and credibility.

Transforming Expertise into Platform Growth

When it comes to business and nonfiction, books often serve as ways for authors to expand their platform and professional influence. Greenleaf works closely with entrepreneurs, executives, and thought leaders to align publishing projects with broader business goals.

For example, Melisa Galasso published Money Matters for Nonprofits with Greenleaf, turning her accounting expertise into a guide that reached nonprofit leaders and accounting professionals alike. Her work highlights how targeted outreach and digital media campaigns can connect books to highly relevant audiences.

Sherry Stewart Deutschmann collaborated with Greenleaf to share her experience as the founder and CEO of LetterLogic, Inc., and to build a platform for mentoring women entrepreneurs. Her book and branding campaign illustrate how a book can support a personal mission while engaging a broader professional community.

Jim Poole, MD, FAAP relied on Greenleaf to refine his expert brand and craft an integrated marketing campaign for his book on ADHD parenting. The coordinated approach allowed him to focus on his expertise while Greenleaf managed marketing, media outreach, and retail readiness.

Other authors, such as Jason Valadão, Michael Jordan, and Stephanie Breedlove, also demonstrate how Greenleaf helps authors amplify their message through platform development, brand building, and strategic marketing.

Comprehensive Marketing Services for Maximum Reach

Greenleaf Book Group offers one of the most sophisticated marketing programs among hybrid publishers. The company’s approach ensures that each book reaches the right audience through multiple channels:

  1. Brand and Audience Building
    Greenleaf develops strategies to grow followings, deepen engagement, and establish authority through speaker development, endorsements, and social media campaigns.

  2. Genre and Community Marketing
    Targeted outreach ensures that books reach niche communities, including book clubs, award programs, and specific reader demographics.

  3. Online Marketing and Discoverability
    Data-driven SEO, Amazon advertising, and content strategy maximize online visibility and enhance discoverability for each title.

  4. Supply Chain Marketing
    Greenleaf leverages retailer relationships to ensure books are widely available and that campaigns translate into measurable sales.

  5. Digital Media Outreach
    Podcasts, influencer campaigns, and press placements generate discoverable and shareable content, creating lasting credibility for authors.

Authors such as Adam Robinson and Matt Hall have used these services to enhance their professional influence and generate new business opportunities.

Building Lasting Author Brands

A strong book serves as the foundation for a lasting author brand. Greenleaf’s expert branding services help authors define their identity across every platform. Services include brand identity design, logo creation, content strategy, messaging alignment, and more.

In their case studies, authors such as Anna Carroll and Sandra Brannan illustrate how a cohesive brand enhances long-term engagement and positions the book as a tool for influence, driving business, and building thought leadership.

Expanding Reach Through a Strong Digital Presence

Greenleaf maintains one of the strongest social followings among hybrid and indie publishers, offering valuable visibility and cross-promotion opportunities for our authors:

  • Instagram: 34.7K followers

  • TikTok: 8,173 followers, 45.3K likes

  • LinkedIn: 7,342 followers

  • X (Twitter): 4,769 followers

  • Facebook: 5.2K followers

  • Youtube: 818,163 views

This active presence helps amplify book launches, showcase author success stories, and connect writers with new audiences across platforms.

Why Authors Choose Greenleaf Book Group

Authors seeking the best hybrid publishers for business authors and nonfiction experts want a partner who delivers measurable results, professional quality, and creative collaboration. Greenleaf provides these advantages by combining editorial expertise, top-tier design and print quality, marketing strategy, and brand development into a cohesive, turnkey strategy.

The team supports every step of the publishing process, ensuring that authors’ ideas reach their audiences and build lasting influence.

Ready to Take the Next Step?

Authors looking to publish, market, and amplify their books and brands can submit their manuscripts to Greenleaf Book Group to begin a tailored publishing journey.

As a next step: Submit Your Book to Greenleaf, or learn more about Book Marketing and Expert Branding Solutions.