In this episode, we'll discuss why writing a book is a smart business move for speakers and coaches, and how authors who aspire to become speakers can get started. Books and speaking go hand in hand to create new revenue opportunities and extend your message to different audiences.

Today we're joined by business coach Jane Atkinson, founder of the Wealthy Speaker School and author of The Wealthy Speaker, The Epic Keynote, and Scaling Your Speaking Business. Jane helps speakers and coaches turn their expertise into profitable speaking careers.

Transcript:

[00:01]Welcome to Published, a podcast by Greenleaf Book Group, where we'll discuss the ins and outs of the publishing industry, from writing a book and finding the right publisher, to gearing up for a book launch. And now, here's your host, Greenleaf Book Group CEO, Tanya Hall.

Welcome back to Published. Today we're joined by business coach Jane Atkinson, founder of the Wealthy Speaker School and author of The Wealthy Speaker, The Epic Keynote, and Scaling Your Speaking Business. Jane helps speakers and coaches turn their expertise into profitable speaking careers. In this episode, we'll discuss why writing a book is a smart business move for speakers and coaches, and how authors who aspire to become speakers can get started. Books and speaking go hand in hand to create new revenue opportunities and extend your message to different audiences.

Big news! The second edition of Ideas, Influence, and Income is almost here. If you've enjoyed learning from this podcast and you're ready to dive deeper into the subjects we've discussed here, this is the book for you. This book is the most up-to-date resource on the business side of becoming an author, and it's available for pre-order now at ideasinfluenceandincome.com, along with a free downloadable preview. Now let's get into the interview.

Tanya Hall: All right, Jane, welcome to Published.

[01:29] Jane Atkinson: I'm thrilled to be here with you.

[01:31] Tanya Hall: I'm so excited to have you today. So why don't you start by introducing yourself for our listeners and tell us a little bit about how you work with speakers.

[01:39] Jane Atkinson: So I started out in the industry as an agent, and I represented three different speakers over about 15 years, typically doubling their business. And at the end of my agent career, people started to say — I was living in Texas at the time, actually, you can relate to this — and people would say, "Can I pick your brain? I'd like to take you to lunch." And so a lot of people started asking me how I had had these successes over and over again. So I actually moved back to Canada — this is just after 9/11 — moved back to Canada, and I became a coach. I got accredited and I became a coach, and not long after that, started to write books. So I have been now a business coach for professional speakers for over 20 years, and my career in the industry, as we were discussing before we started, spans about 37 years.

[02:41] Tanya Hall: Yeah. Wow. I know.

[02:42] Jane Atkinson: I hate to date myself, but 37 years, that's the truth.

[02:46] Tanya Hall: Yeah. You know what? I'm proud of those years. We've done a lot in those years. We earned our keep.

[02:52] Jane Atkinson: Yes.

[02:53] Tanya Hall: Well, and I've known you — we were just talking before we started recording that I've known you for over 20 — and I know that you are one of the best in the business. So we're so thrilled to have you on the show.

So let's talk in general terms. We kind of throw around this phrase "speaking engagements," and I think we kind of know what that means. But can you explain to people what kind of opportunities we're talking about when we use that phrase?

[03:19] Jane Atkinson: So "speaking engagement" in my world typically will mean the highlight is the keynote speech. So my clients might come into a conference and they might kick it off in the morning with an opening keynote, and that could be 20 minutes to 90 minutes. Everybody, you know, with the TED talks nowadays, a lot of people are shortening the keynote slots, but it's pretty typical that it's 45 or 60 minutes. And then later in the day, they may also stay on and do a concurrent session, and that could be another hour and a half where they dive deep into one of their ideas that they had told people about in the morning. And so: keynotes, breakouts, workshops, full-day seminars even, I would consider my clients to be open to. Not a lot of them are doing full-day seminars, but I do have a client who — that's all he does, is a lot of training. So we do tend to lean more towards the keynotes than the training, though.

[04:29] Tanya Hall: Okay. How is that business? I know, of course, after 2020, it took a nosedive in a big way, but how has it recovered, out of curiosity?

[04:37] Jane Atkinson: COVID was definitely a game changer, which is why I had to update. And I know you're going to ask me this question later on, like, why do the same book more than once? And, well, things like COVID happen, and so it becomes required to actually update your material. I would say right now things are very strong, but people are needing to prove that they have the goods. Okay. So they have to show that they can really help to solve a problem, either in a corporate setting, or if it's an association, it might be a group of small business owners or something like that. They really need to come to the table with something tangible that people can walk away with and apply immediately. And I like to focus on the idea that they can solve a problem.

[05:33] Tanya Hall: Yeah, so that's very similar to the prescriptive nonfiction that we specialize in. Like, it has to be actionable.

[05:41] Jane Atkinson: Yes, it has to be actionable. Yeah, the whole idea of — you know, back in the day, maybe there were books that were just motivational books, and back then there were also just motivational speakers. But nowadays, you need to be able to solve a problem and be motivational on top of that. So it kind of mashed everything together.

[06:04] Tanya Hall: Yeah, interesting. So you've worked with so many authors who are aspiring speakers and also, I guess, vice versa. Can you speak to some of the unique skills that speakers have that you think make them strong authors? And then also the flip of that: what makes an author a good speaker?

[06:23] Jane Atkinson: I think it's really important that they are able to distill their ideas down. Maybe we can both imagine reading a book that's really heavy on the science, and people walking away, you know, having read it, just thinking, "Okay, my brain is full, but I'm a little confused right now." When you can distill your ideas down, even into one thought — like Mel Robbins did with the five-second rule. I remember seeing Mel Robbins speak years ago and walking away and thinking, "Do I remember what she talked about? No, I do not." I remember that she walked around in the audience in her four-inch stilettos, but I didn't retain anything that she said. And by the way, she's totally traded those in for sneakers nowadays, which I love. But when she developed the five-second rule, it was kind of like one idea all the way down. And even the book was one idea all the way through, and it was just story after story after story of people adopting this five-second rule, which basically was: just do it. You know, get moving, get off your butt and go and do something. And so I think if you can distill your ideas, that makes you a really terrific speaker.

[07:47] Tanya Hall: And then what about the other way? I work with a lot of speakers who sometimes struggle to, I think, sort of match the stage energy to the page energy. I just made that up.

[08:00] Jane Atkinson: That's so good. You need to coin that. Write that down quickly.

[08:06] Tanya Hall: Okay. I will.

[08:07] Jane Atkinson: Matching the energy on the stage — and people will say, "Well, how do you write a book and maintain, like, a level of enthusiasm?" And basically, you write like you speak. If I can hear your voice in my ear as I'm reading your words, then we know we've nailed it. You know, obviously punctuation can be really helpful when we're emphasizing a point, but your stories and the way that you tell them — and if you're someone who would use the word, you know, "ack," like, remember Cathy from the comic? Whenever she got into trouble, she'd say "ack." You know, if you're someone who would use that in a story on the stage, then you could also use that writing your book, and just allow your personality to come through. I actually think it's easier maybe than people think. It can be. And so if you're reading, you know, you might read a manuscript and say, "I'm not hearing you in here. Okay, let me go back to it."

[09:16] Tanya Hall: Yeah, so it really hinges on finding that authentic voice.

[09:22] Jane Atkinson: Absolutely. And don't be afraid. If you're kind of somebody who has a lot of energy and who is kind of kooky, then be kooky in your book. I mean, those are the people — it's the people in your speeches who are going to read the book. The book might lead you into a speaking engagement, but it also might follow you out of a speaking engagement. So if what I'm getting from you live in person isn't translating into the book, then I'm going to feel a little bit ripped off.

[09:55] Tanya Hall: Yeah, good point. So I talk to a lot of authors who say, "How do I break into speaking? I really want to get into the speaking business." And many times it's sort of a pivot in their career. They've done the corporate thing, they've got the book now, and then they want to segue into speaking. So, man, I send a lot of those people to you. So how do they get started in the speaking business?

[10:19] Jane Atkinson: So we have a process that we laid out in the latest version of The Wealthy Speaker, The Wealthy Speaker 3.0, called Ready, Aim, Launch. And basically you need to follow the steps, but in order. In the Ready stage, it's all about clarity. You want to be thinking about what your lane is going to be, just like you have to do with a book. You need to figure out what that book wants to be when it grows up. Who is the audience? What fee are we going to charge? A lot of them will line up with your book audiences. We talk about the promise statement, which is a marketing term, which we use, which can often be the subtitle from your book. That's usually some sort of how-to promise of the outcome. Once those things are all done, we can check that box, because that's all about clarity. We really want to get crystal clear on what we're selling, who we're selling it to, and how much we're going to charge.

Then we roll into Aim, which is all about marketing. We put together a website. We put together maybe a little demo reel, if that's possible. We put together our social media platform, and it all needs to kind of be flowing in the same direction with the same promise. And then, once that's ready, we can go and launch and start rolling it out to our target audience.

And it's not that we can't be talking to clients ahead of time — we can be. But it's much, much easier to sell a speech when you have all of your marketing materials in place, and when you've had that real clarity session to make sure that you know exactly what it is that you're selling. I think you'll find — and many of us have done this — that if you jump the gun and start talking to people too soon in the process, you will find yourself circling back to Ready and then going through Aim and Launch again, because launching prematurely can be a bit problematic.

[12:19] Tanya Hall: Yeah, that's so interesting. There are so many parallels with the book world, where we really don't want to get out there and try to launch your book before you've built the platform of people that are ready to hear your message.

[12:31] Jane Atkinson: So, yes. And it's interesting — so another interesting conundrum is which comes first: the audiences or the book, the speaking or the book? And it can be either way. We've seen it work in both directions. But I will say it's a lot easier to sell books 500 at a time to an audience than it is one at a time, you know, doing the morning radio show circuit. So that's something to keep in mind. If you can, I think maybe building the speaking platform first, so that you have an audience to sell it to, can be really helpful.

[13:12] Tanya Hall: So that's interesting. So where does having the book fit into all of this? Because — since you have a past life as an agent — is it easier to land a pitch if the speaker has a book?

[13:26] Jane Atkinson: Well, I would say the book can be helpful for a lot of things. Sometimes a client is looking for an author. Okay, so that's just a non-negotiable: "We want somebody who's an author." Okay, so you're being discounted if you don't have a book, potentially. But other times the book can be helpful when it comes to raising your fee and raising your credibility and raising your level of expertise, and really kind of laying out your intellectual property. I think it will help tip the scales if you're competing.

Especially — this is something that I preach on: people picking a lane in terms of their speaking topic. You know, many people probably come to you, and come to me, with four different lanes that they could speak on or write on. "Okay, so I have these four ideas for books." Well, when your book lines up with your speaking lane, and it all moves towards one direction and makes you the expert — so let's say I'm comparing two speakers to hire. And one speaker speaks on leadership and technology and project management and team building. And the other speaker has gone deep on this one angle of leadership that you're looking for, and written the book on that. Well, who are you going to hire? The scales really tip in your favor when all of your intellectual property moves in one direction.

[15:03] Tanya Hall: Yeah, that makes sense. And of course, you are the author of The Wealthy Speaker, Wealthy Speaker 2.0. Are there versions beyond 2.0?

[15:12] Jane Atkinson: Three. Wealthy Speaker 3.0 was post-COVID. I had to write that because so much had changed. Even technology. I don't even remember — I think you guys might have published the very first version of The Wealthy Speaker, and I don't even remember how many years ago it was, but like somewhere between 10 and 20. And so much had changed. It was really a must to continue to update. And I have to tell you, writing the same book three different times is really hard. Like, it's up to 350 pages now. I don't remember where it started, but it's a big book. And, yeah, it's not easy to kill your darlings and, you know, decide what to keep and what to let go of.

[16:04] Tanya Hall: Yeah. Well, shameless plug: I just finished the second edition of my book, Ideas, Influence, and Income, and that comes out in about 3 weeks, so I know what you're talking about.

[16:14] Jane Atkinson: [You] have been through the pain. You have felt the pain of updating a book. And it's not that it can't be done; it's just that it's not as easy as one might think.

[16:27] Tanya Hall: Yes, yes. Because every edit opens up ten more questions in your mind.

[16:31] Jane Atkinson: Cans of worms. It's like all cans, all the way down the line.

[16:38] Tanya Hall: All cans, yes. So has your book opened up any speaking opportunities for you, or how has it impacted your work?

[16:45] Jane Atkinson: It has. My book got me into speaking at every single National Speakers Association chapter — and the Canadian version of that is called CAPS, Canadian Association of Professional Speakers. People use it there for their curriculum, for their emerging speakers and their academies. And so it's gotten me lots of speaking. That said, my version of speaking is not going to be the same as my clients'. They're cashing a $10,000 check, and I'm just getting new clients — that's the reason why I would speak. And you know what? That may be some of your listeners. Some of them might think, "Oh, well, if I can sell more books, and I have some after-product that follows that on, of coaching or consulting or whatever it might be, a course, it might be worth it for them to speak for free." But for most of my clients, they do want to get paid somewhere, you know, usually north of $10,000 per speech.

[17:49] Tanya Hall: Right. And I imagine there's an alignment question there. If there's an agent repping you, they really don't want you speaking for free.

[17:59] Jane Atkinson: Yes, absolutely. Finding the agent is something that we cover pretty extensively, and getting to work with speakers bureaus. That is also not the easiest find. Or, you know, I worked as an agent, and a lot of people will come to me saying, "How do I find somebody that was you in your former life?" And it's a tough hire. Most agencies are looking for people who are gonna make their phone ring. And so we go into that in big detail.

[18:30] Tanya Hall: You mentioned the book, and really the speaking, possibly opening up other business opportunities for our authors and speakers. So beyond just having it for sale, how do they best use the book as another sort of piece of intellectual property that people might overlook otherwise?

[18:47] Jane Atkinson: I love to imagine that every sale includes a book for every audience member.

[18:55] Tanya Hall: I love that.

[18:57] Jane Atkinson: I'm sure you would love that for all of your clients too. So I have them picture that people walk into the room — there are even chairs for conference centers built with a place to put a book, which I have seen down in Florida. And I want them to imagine that everybody in the audience is going to get a book, that we're going to work that into the deal. And so it could be that you say, "My fee is $10,000, and that includes 50 books. Since you have 150 people, here's the cost of 100 more." Okay, so we're always trying to work it in so that it's a part of the learning.

And a great question to ask your client when you're booking a speaking engagement: "Well, how long do you want this message to last?" "Well, as long as humanly possible." And so, of course, well, the book is a great follow-on. But we don't really stop there. Sometimes, when you're talking about some sort of transformational change for an organization, or even an association, you might say, "Okay, well, the keynote can be the launch of the transformation. But we're also going to get a book in everybody's hands, and we're going to work the chapters together, and I'm going to come back, and we're going to do this and this and this." And so there's a lot of follow-on work that could be done using your book at the center of it. And I think that's where a lot of authors aren't necessarily thinking about how they might, number one, pre-sell it to everybody, and then use it as a tool going forward, so that everybody in the organization is using your language.

[20:49] Tanya Hall: Yeah, that's a great point. And I think another sort of similar challenge is, if you are — let's say it's me, and I go in and I'm speaking about publishing. I don't necessarily have a neat way to stay connected or grab audience information for everybody who's with me. So, like, how do I bring those people into my funnel, if you will?

[21:11] Jane Atkinson: I'm so glad you clarified that, because I got out of the book shipping business probably five years ago, and I started running everything through Amazon. And of course, the danger of that is that you don't get to collect any names and email addresses, right? So throughout the book, The Wealthy Speaker 3.0, we have QR codes that people can scan and get our downloads, which is like a 50-page workbook. It's really worthwhile to do that download.

But I also have a new way of doing that. So I have a highlight-reel version called The Wealthy Speaker Playbook that we're gonna publish on Audible. And the people on Audible can go to a link — because you're listening, you have to say the link more than once — and so it's going to be speakerlauncher.com/ai. We actually have some AI built into that playbook, so that people can have Coach Jane in their pocket walking away from it, and they get 30 days free of Coach Jane. And then if they want to stay, they can do that.

But I think a link or a QR code or something throughout your book — you really want to leave a trail of breadcrumbs for people to understand what it is that you do other than authorship. So if you're a consultant, you have stories in the book about your consulting client. If you're a private coach like me, you have private coaching examples in the book. You're putting little breadcrumbs all in so that you can make sure, when they see the link or the QR code, that they're like, "Oh, I need that," you know? And then you get their name and their email address, and they become a part of your world. It would be the biggest miss in the world not to have some sort of name squeeze or lead magnet inside your book and miss out on those opportunities, and to not mention the other services that you offer throughout the book, and some big, significant call to action at the end.

[23:26] Tanya Hall: I completely agree. And it's an interesting, somewhat divisive issue or question in publishing, because I have authors who — and I support this — at the very end of the book, there's a page, and it's basically, "You can hire me to do this, and I've got this." And it's a good little commercial: "Here's where you go for more." And it's what you're saying. Yeah. So there's a segment of people who think, like, "Ooh, that commercial thing has no place in this work, and that's inappropriate." But what are your thoughts on that?

[24:01] Jane Atkinson: Well, I remember Barb Schwarz, who was an author — gosh, it must have been 30 years ago — her saying something along the lines of, "Well, if people like the things that you have to say, why wouldn't you want them to take a piece of you home?" This is about her kind of pitching her book from the platform. "Well, why wouldn't you want them to take a piece of you with them? And why wouldn't you want them to know?" And so you're going to leave your trail of breadcrumbs. And then I think that pitch at the end can be a lot more subtle. You know: "You've heard that we do this, this, this, and this. Here's the link if you want more information." It's not offensive, I don't think, to people. You know, we really do want to know how to get in touch, or what's the best — you know, "If you want this newsletter that I've talked about throughout the book, go to LinkedIn and sign up for my newsletter." I want to be able to do that. That's something that I think — the harder you make it, it's not really serving the customer as well, either. But I don't think it needs to be a full-page ad.

[25:16] Tanya Hall: Okay. But I agree with what you're saying there, because if someone got all the way through the book to begin with, that is a precious person to you.

[25:25] Jane Atkinson: They like you, yes.

[25:27] Tanya Hall: And then clearly they believe you're serving them in whatever content you gave. So why would you not want to? Like, if you can kind of flip it to be, "I'm serving you, I'm giving you this thing, and I've got more to give."

[25:39] Jane Atkinson: Yes, yes. There's a saying that Joe Calloway said to me a long time ago: "How cool is this?" We kind of soften all of our sales by saying, "Hey, did you know I also do this, this, this, and that? How cool is that?" You know, like, that's just kind of us saying, you know, here's a pitch, but how cool is that? Anyway, you can soften it up with language, but I think it behooves you to let them know what it is that you do.

[26:12] Tanya Hall: Okay, makes sense. So, going back to when you wrote The Wealthy Speaker — it's a huge undertaking, of course. We can both appreciate the effort that goes into writing a book. How did you know that it was time?

[26:26] Jane Atkinson: So the pick-your-brain conversation kept happening. And one of the things that I hadn't really solidified was my process. What's my process? And so when I developed the whole Ready, Aim, Launch process, it was a total game changer for everything in my business. I'm now clear on where we are in our client–coach relationship. I always know where we are in the process and what boxes we still have to check before we move into Launch. That was really something that I think was required by me. I needed to get my intellectual property ducks in a row, and I did not have them in a row. I had not even thought about it.

And I remember one time, Vince Poscente — I don't know if you remember him, he wrote a few books, and he might have published with you, I can't remember —

[27:29] Tanya Hall: He did.

[27:29] Jane Atkinson: So he sat in on my very, very first National Speakers Association conference — I did a session, and he sat in on it — and he said, "I had no idea that you did all that for me." So I was his agent, and I worked with just him, and we doubled his business year after year, after about three years. And he had no idea what it took to do the job that I had done. But when I wrote it all down in the book, then it further clarified what all is required to get someone from zero to a million dollars in speaking. And so it was just really, really helpful to put it down on paper.

[28:20] Tanya Hall: Definitely. And yeah, we published The Ant and the Elephant.

[28:23] Jane Atkinson: The Ant and the Elephant. Good.

[28:26] Tanya Hall: He's a great friend.

[28:28] Jane Atkinson: Yes.

[28:29] Tanya Hall: So when you went through the work of writing the book — I know when I wrote my book, the thought required to get the clarity in the framework spilled into a lot of other things. It spilled into my speaking. It spilled into just how I think about working with clients. Did you find the same when you wrote your book?

[28:50] Jane Atkinson: Yeah, it definitely clarified all the pieces of the puzzle. So I had a piece of a flip chart and Post-it notes. And actually, I can remember writing this at a cottage that I owned at the time. And I'm sitting there with my big — it was a large, you know, kind of Post-it note giant page — and I had all the Post-it notes. So, different color for Ready, different color for Aim, different color for Launch. But then I started moving them around. I'm like, "Wait, that doesn't belong there. That needs to be another color. It needs to be over here." And being able to just flip ideas around and hash them out more fully was so, so helpful. And I've done that for all of my books. I've actually written six, including The Epic Keynote, Scaling Your Speaking Business, and I've even done The Wealthy Speaker Daily Success Planner and Journal. Every single time, it has been so, so helpful to just do it that way. You know, some people could do that using technology or whatever it might be, but being able to move your ideas around and decide where they belong in the book is really helpful.

[30:08] Tanya Hall: Mm-hmm. So what is the little nudge that you get from the universe to tell you it's time for another book?

[30:16] Jane Atkinson: Oh, well, after the first one, I said, "That's it. I'm never, ever writing another book." And I was at a girls' event, and a numerologist, I think it was — kind of somebody who was like a psychic type of person — said to me, "You are a teacher," whatever number that was, "and you will go on to write a lot of books." And I thought to myself, "Nope, I've already done the one. That's it. I'm done. There will be no more books." But that lodged in the back of my brain to stay open to the possibility. And sure enough, I needed to rewrite that one. I wrote another one called The Epic Keynote, just to fill in that: what does it take to really make a speech great? And then, of course, later on, I really wanted to address the part about scaling, because that's one of the harder things in speaking.

I think it was just the timing. You know, when COVID happened, I knew I had to rewrite The Wealthy Speaker, because it no longer felt like it was legitimate. And so I have thrown away more stuff than you can imagine. Boxes of books have gone bye-bye, because it's no longer as relevant. To somebody, I would not want them to buy the original copy of The Wealthy Speaker. I would not want them to get 2.0. I really, really want them to see the third, you know, because it's all the newest and most interesting things. And I think it's probably been about every three years, over the course of 20.

[32:05] Tanya Hall: It's impressive.

[32:09] Jane Atkinson: To your listeners, by the way, who have written books: congratulations, because we know this is a huge undertaking.

[32:20] Tanya Hall: It is. It is. And it's a differentiator in and of itself, because it is just such an epic thing to finish. And it feels so good to finish. For those of you who are plodding through right now, let's stick with it. It feels so good to be at the finish line. But yes, it is a more difficult undertaking, I think, than some people might anticipate on the front end. But that's why we're here. We help.

[32:45] Jane Atkinson: That's right. Once you're done writing the book, getting it out to the world and distributing it is the most difficult thing. And a lot of people with no followers and no what-have-you think, "Oh, I'm gonna write a book." Okay, and who's gonna buy it? You know, where's your audience? You need to build up your audience, and that is where the rubber meets the road. And I think you guys really, really help with that brilliantly. Brilliantly.

[33:17] Tanya Hall: Thank you.

[33:17] Jane Atkinson: I've had a few clients work with you since me, and my experience was fantastic. It always has been really, really, really good people at Greenleaf.

[33:28] Tanya Hall: Thank you. We try.

[33:31] Jane Atkinson: You do well in the people department.

[33:33] Tanya Hall: I have great people, that's for sure.

[33:35] Jane Atkinson: Yes.

[33:35] Tanya Hall: Jane, you have been so generous with your time today. Do you have, A, any parting thoughts? And B, can you tell folks where they can find you if they are interested in working with you?

[33:45] Jane Atkinson: Thank you very much. They can find me at speakerlauncher.com, and we have a new lead magnet on that page — which we're actually just working the bugs out on right now — called The Map to a Million, which they can get: fill in their name and email address. And The Map to a Million is a really strong road map. If you want to really earn a lot of money in speaking — even if you want to get to the first hundred K — it shows you all the steps that need to be taken to get there. And I think that would be a great starting place for your listeners.

[34:25] Tanya Hall: Absolutely. That sounds like a very valuable tool. What's the URL one more time?

[34:29] Jane Atkinson: Speakerlauncher.com.

[34:32] Tanya Hall: Okay, perfect. Well, Jane, thank you so much for joining us. It's great to reconnect. We appreciate you.

[34:39] Jane Atkinson: So good to see you again. Thank you.

[34:42] Tanya Hall: That's all for today's episode. We hope you enjoyed learning about the connection between books and a speaking career. For the episode transcript and additional resources, please visit greenleafbookgroup.com/episode102. You can also find advice for writing, publishing, and promoting your work in the new edition of my book, Ideas, Influence, and Income, available for pre-order now. This book is for authors and experts who are ready to turn their ideas into a book, their book into influence, and their influence into long-term business value. Brand-new content in this edition covers the latest changes in technology and publishing resources available to authors. Visit ideasinfluenceandincome.com to learn more and download a free preview.

A big thank you to Madison Johnson, who produces the Published podcast, and thank you for listening. We'll be back soon with another episode answering your publishing questions.

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More about Jane Atkinson:

Jane has been helping speakers catapult their careers for more than 30 years. She is the author of The Wealthy Speaker 3.0, The Epic Keynote, Scaling Your Speaking Business and The Wealthy Speaker Daily Success Planner and Journal. Prior to coaching, Jane worked as an agent for several speakers whose careers skyrocketed. She also served as Vice President of a Speakers Bureau in Dallas, where she represented several celebrities, best-selling authors and business experts.

Jane is the Founder of The Wealthy Speaker School, which helps speakers build the businesses
of their dreams through her online course and private coaching.

You can connect with her here: speakerlauncher.com