“Thanks to the book, we have attained the highest awareness among our relevant competitors and attracted clients and paid speeches. There’s still something powerful about an actual book in a client’s hands versus the electronic white paper or download.”

After publishing two books with traditional New York houses, Mary Lou Quinlan turned to Greenleaf Book Group and their innovative model to help her further strengthen her brand. Quinlan enjoyed her experience with her previous publishers; however, she also knew she wanted to try the independent publishing route.

When asked why she was considering alternative publishing options, Quinlan answered, “It felt like where the future was headed… and I realized that I could contribute meaningfully to the process rather than be in the ‘wait and see,’ ‘be grateful for what you get’ position that can result from busy publishers with much bigger books on their plate.” Under the Greenleaf model, Quinlan was able to create her own small press, Just Ask a Woman, and gained complete control over the entire process so that she could develop a product that both maintained her brand integrity and furthered her value proposition in the market.

“Their advice has been incredibly helpful not only in making the book a success but also in the business market, with our clients and prospects.”

Ready to get his ideas out into the public, business relationship expert Ed Wallace researched the publishing options available to him. After looking at traditional and self-publishing models, Wallace finally settled on Greenleaf Book Group because of their philosophy of partnering with authors and sharing their goals.

Immediately, Wallace and Greenleaf’s editorial team went to work. When the team suggested that he specialize his content to make it more marketable, he took the advice and focused on sales and client-facing professionals rather than on a broad audience. In 2010, Greenleaf released Wallace’s book, Business Relationships That Last: 5 Steps to Transform Contacts into High-Performing Relationships. Since its release, Wallace says his business has increased 100 percent over the previous year and that he attributes much of that success to the profile and credibility that the book created for him and his company in the marketplace.

Projected to reach more than 164 million active listeners by 2024, podcasts present a unique opportunity for authors and thought leaders to gain exposure with highly engaged and targeted audiences. There are thousands of podcasts, ranging in reach, related to content across all genres with new podcasts launching every day. Greenleaf’s media strategists coordinate podcast outreach campaigns that produce interview and advertising opportunities for both fiction and nonfiction authors.