Position Overview
Greenleaf Book Group is seeking a creative, organized, and client-focused Integrated Marketing Strategist to help authors build distinctive brands, connect with readers, and develop marketing plans that support their books and long-term goals.
This role brings together brand development, book marketing, content strategy, and author platform development. The Integrated Marketing Strategist will translate each author’s expertise, audience, and objectives into cohesive messaging and practical marketing initiatives, guiding projects from discovery through delivery.
Working directly with authors and collaborating with designers, writers, developers, freelancers, and internal teams, this person will help ensure that each marketing effort supports a consistent strategy and a thoughtful client experience.
The ideal candidate combines strategic thinking with hands-on execution. They are a strong communicator, a dependable project owner, and a curious marketer who enjoys connecting creative ideas to clear objectives.
Key Responsibilities
Integrated Strategy and Brand Development
Participate in and lead author discovery and strategy calls to understand each client’s book, audience, expertise, goals, and existing platform.
Develop brand positioning, key messaging, audience profiles, content pillars, and voice guidelines.
Create integrated marketing plans that connect book promotion with an author’s broader personal brand, business, or professional goals.
Recommend appropriate channels, tactics, and timelines based on the author’s objectives, budget, and stage in the publishing process.
Help authors maintain consistent messaging across websites, email, social media, promotional materials, and other audience touchpoints.
Campaign and Content Execution
Plan and coordinate prepublication, launch, and postpublication marketing activities.
Develop content strategies that support audience growth, reader engagement, and long-term platform development.
Draft and edit website copy, author bios, email content, social media guidance, calls to action, and related marketing materials.
Coordinate websites, brand assets, social media kits, and other contracted marketing deliverables.
Support advertising and promotional campaigns in collaboration with team specialists, with training provided on relevant services and tools.
Review available campaign results and audience engagement data to identify useful adjustments and communicate progress to authors.
Client and Project Management
Manage multiple author projects while maintaining clear timelines, documentation, and communication.
Lead assigned author-facing meetings and provide actionable recommendations and next steps.
Prepare clear creative briefs and provide constructive feedback to designers, developers, writers, and freelancers.
Review deliverables for accuracy, quality, consistency, and alignment with the approved strategy and project scope.
Identify potential delays or scope changes early and coordinate solutions with the appropriate team members.
Recognize opportunities for additional services that meaningfully support an author’s goals and collaborate on recommendations and proposals.
Team Collaboration and Development
Participate in cross-training across marketing and branding services, building proficiency through supported assignments and feedback.
Collaborate with the digital media outreach team to align messaging and timelines; media pitching and placement remain with that team.
Contribute to shared templates, processes, and resources that improve efficiency and consistency.
Stay curious about emerging marketing practices and recommend practical ideas relevant to authors and publishing.
Qualifications
Bachelor’s degree in marketing, communications, public relations, advertising, English, or a related field or equivalent relevant experience.
Approximately 2+ years of relevant experience in marketing, branding, content strategy, account management, publishing, or a related field.
Experience contributing to marketing plans and carrying projects from initial concept through delivery.
Strong writing, editing, presentation, and interpersonal communication skills.
Working knowledge of brand positioning, audience development, content marketing, websites, email marketing, and social media.
Experience working directly with clients, customers, or external partners.
Ability to translate complex ideas into clear, accessible messaging and practical recommendations.
Strong organizational and project-management skills, with attention to detail and follow-through.
Comfort interpreting basic campaign metrics and using results to inform recommendations.
Ability to give and receive constructive creative feedback.
Proficiency with Microsoft Office and Google Workspace, along with comfort learning project-management and marketing tools.
Publishing, agency, professional-services, or author-marketing experience is helpful but not required. Candidates may bring deeper experience in either branding or marketing, with a willingness to develop across both. Advanced graphic design, website development, and expertise in every advertising platform are not required.
What Success Looks Like
A successful Integrated Marketing Strategist will:
Build trust with authors through thoughtful guidance and dependable communication.
Develop cohesive strategies that connect brand identity, book promotion, and long-term goals.
Translate strategy into organized, achievable marketing activities.
Deliver polished, client-ready work within agreed-upon scope and timelines.
Use available performance data to explain progress and refine recommendations.
Collaborate effectively with creative partners and internal specialists.
Demonstrate increasing independence, sound judgment, and continued growth across marketing and branding services.
Work Model
This is a hybrid position based in the Austin area. Our team works remotely, with one required in-person meeting each month at our South Austin office. Additional in-person meetings or events may occasionally be scheduled with advance notice.
Compensation and Benefits
The annual base salary range for this position is $62,000–$68,000, depending on relevant
experience and qualifications.
Medical, dental, and vision insurance
401(k)
Profit-sharing bonus opportunities
Generous paid time off
A flexible, primarily remote work environment
Professional development and opportunities for continued growth
No phone calls or in-person visits, please.
Please send resumes and cover letters to: Jamie White, jwhite@greenleafbookgroup.com