A comprehensive guide to writing, publishing, and launching your book—and monetizing your content
Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?
No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.
Updated and expanded for today’s publishing landscape, this second edition reflects the latest changes in author marketing, media, technology, and audience-building. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to:
- Clarify your message and identify the audience you’re meant to serve
- Develop your manuscript and choose the publishing path that best fits your goals
- Build your author platform through social media, publicity, partnerships, and influencer marketing
- Navigate the changing media landscape and understand the power of paid, owned, and earned media
- Leverage new tools and technologies, including AI, to work smarter and reach more readers
- Launch your book with the impact it deserves
- Transform your ideas into additional products, services, and revenue streams beyond the book
These are the tools and strategies Hall and the team at Greenleaf Book Group have used to help launch more than 4,600 titles and support authors in building lasting businesses and brands around their ideas.
A book remains one of the most powerful forms of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and investment behind it. Ideas, Influence, and Income is an essential resource for authors seeking a smarter, more modern approach to publishing, and to maximizing the opportunities that follow.