Job description
Are you a marketing whiz with a passion for books? Do you have a love for, and a general knowledge of, all things marketing?
We are looking for an organized, creative, and solution-focused marketing leader with a passion for big ideas and the drive to oversee effective marketing campaigns on behalf of our authors. You’ll need experience managing a team, an ability to oversee scheduling and execution of all marketing related services, and comfort level interacting with executive leaders from all industries. This person will manage our digital media outreach, platform development, and book marketing groups and reports to the CEO.
We are an independent book publisher and distributor specializing in nonfiction titles (in addition to some titles in fiction and children’s categories) with over 55 New York Times and Wall Street Journal best sellers. We help big thinkers share their ideas with the world. We are dedicated to supporting our authors and helping them grow by engaging in a variety of branding, marketing, and audience building activities.
Responsibilities include:
- Oversee scheduling and execution of all marketing related services
- Foster a culture of positivity and stewardship for our authors and their ideas
- Continuously explore new solutions for marketing books
- Collaborate with other departments including editorial, design, and distribution to ensure each author’s success
- Develop and manage the staff that falls under the marketing umbrella.
- Identify freelance talent and appropriately outsource based on scheduling needs
- Lead in-person or phone meetings with authors to refine marketing focus
- Maintain and share knowledge of best practices related to marketing, social media management, website development, and pitching the media
- Oversee the creation of persuasive marketing materials, including print and online ads, press kits, press releases, pitch letters, and article ideas
- Oversee the content and distribution of monthly marketing newsletter
- Periodically audit internal hours and update service cost records as needed
- Advise authors and team on marketing campaigns, best practices, and timelines
- Identify opportunities for our authors to continue marketing their books
- Develop a working knowledge of Greenleaf Book Group’s backlist and forthcoming titles
- Contribute to submission discovery meetings related to prospective books
- Monitor departmental P&L and related KPIs including department budget and resource forecasting
- Proactively monitor, analyze, and advise on capacity and staffing needs
- Research emerging industry trends and new client service opportunities
- Provide team support and miscellaneous job-related duties as assigned
- Contribute to internal Greenleaf Book Group marketing efforts including learning center articles and attending networking/speaking events
The ideal candidate will have:
- 5+ years of experience managing a marketing, branding, or media relations related team with book-related experience a major plus
- A working knowledge of Google analytics, SEO, and social media platforms
- A professional demeanor and the ability to inspire confidence in demanding authors and Greenleaf’s internal team
- Timely responsiveness and the ability to handle periods of high volume
- Ability to articulate marketing strategy in a manner that is clear, concise, and supportive
- Excellent interpersonal relations and communication, including the ability to give and receive feedback
- Comfort being a partner and an advisor to our authors
- Ability to quickly understand the needs and goals of our authors
- Ability to demonstrate creative problem solving on behalf of authors
- Superior attention to detail and scheduling/project management skills
- Administrative and organizational skills to be able to quickly shift between projects and clients and meet strict deadlines
- Excellent written and verbal communication
- Computer proficiency including familiarity with Mac and MS Office
- Experience working with speakers or thought leaders is a plus
- A genuine love for books and a reverence for authors
We offer:
- A collaborative, progressive, and fun work environment
- An intelligent, driven, and friendly staff
- Modified work from home arrangement
- Salary plus commission and benefits: medical, disability, prescription, & life insurance; retirement plan, and profit sharing
- For more information, visit www.greenleafbookgroup.com/careers
Please submit your resume and cover letter to hiring@greenleafbookgroup.com. Resumes without cover letters will not be considered.
Greenleaf Book Group is based in Austin, TX. While we offer the option to work from home, employees must be able to come to our Austin office for regular meetings. No phone calls or in-person visits, please.