Answering Why

Unleashing Passion, Purpose, and Performance in Younger Generations

Mark C. Perna

Bridge the Gap and Reach the Why Generation

If you've ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you've been looking for. From the urgent skills gap crisis to the proven strategies to inspire our youngest generations, Answering Why addresses the burning questions faced by educators, employers, and parents everywhere.

Author, CEO, and generational expert Mark C. Perna shares his wide experience and profound success as both a single dad and performance consultant for education and workforce development across North America. Readers will be empowered to:

• Embrace the branch-creak crisis moments of life
• Make meaningful, productive connections with the Why Generation (anyone under 40 today)
• Bring relevance, self-discovery, and passion to the learning process

The Why Generation is asking a serious question, and it’s time to answer it. This book will help awaken the incredible potential of young people everywhere and spur them to increased performance on all fronts, so they can make a bigger difference—which is exactly what they want.

Mark C. Perna is the founder and CEO of TFS in Cleveland, Ohio, a full-service strategic communications and consulting firm whose mission is to share and support every client’s desire to make a difference.

Mark, a graduate of John Carroll University, has many years of experience addressing industry leaders on the topic of expanding their reach in an increasingly global marketplace. As an international expert on Generations Y and Z, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people, both in the classroom and on the job.

After successfully parenting two Millennials as a single father, Mark has become a passionate advocate for bridging the generational divides that are contributing to America’s profound skills gap. Parents, schools, districts, businesses, and state organizations of all sizes across North America have successfully used Mark’s insights and strategies to connect more effectively with the younger generations.

In his work with educational and business organizations, Mark has pioneered many best practices for achieving more with today’s young people, including the TFS Education with Purpose® philosophy and highly popular Career Tree® strategy, among others. Mark is frequently cited as the national expert in education enrollment, retention, and performance.

A dynamic and motivational public speaker, Mark frequently delivers keynote speeches at national and statewide events and recently spoke at Harvard University by special invitation. His genuine personality and warm sense of humor make him a fun and memorable communicator that people connect with immediately. He regularly addresses both small groups and massive crowds in his capacity as a generational and performance expert, reaching thousands of educators, employers, parents, and young people each year with his powerful message of change and empowerment.