Big transformation starts with tiny moments.
It’s often believed that big moments of success are what make great leaders, with singular decisions accounting for the achievements of peerless organizations. But leaders aren’t great because they did just one thing right. Instead, leadership is defined by the small daily decisions and interactions that imbue positivity, performance, and culture into an organization. It is in these tiny moments of thoughtful and intentional leadership that teams join together to mutually inspire and cultivate organizational excellence.
In Beyond the Big, author and seasoned executive Jeff Eisenberg illustrates how seemingly minor leadership moments can become powerful opportunities to shape and advance a company’s vision. Drawing on a wide breadth of knowledge and leadership experience in professional sports and business, Eisenberg goes beyond broad, sweeping leadership concepts to provide sixty-two practical, bite-sized lessons that will empower you to foster healthy relationships, develop high-functioning teams, and optimize organizational culture. From welcoming conflict with open arms to channeling your inner Keanu Reeves, Beyond the Big’s transformative guidance will equip you to recognize and cultivate your own leadership potential in attainable ways.
With easy-to-consume, actionable advice and rich case studies illustrating the importance of each tiny moment in action, this book will inspire you to look beyond the big and magnify your leadership effectiveness through small moments of profound impact.
Jeff Eisenberg is a seasoned executive with over four decades of experience spanning business and sports management. As owner and president of EVR Advertising from 2009 to 2024, Jeff transformed the agency into a full-service marketing powerhouse known for its strategic insights and impactful campaigns. Under his visionary leadership, EVR became a trusted partner for health care, senior living, and a diverse array of New England-based clients, delivering specialized services in market research, branding, creative design, media planning, and digital solutions. His commitment to cultivating a high-performance team, fostering personal growth, and championing collaborative innovation led EVR to exponential revenue growth, solidifying its reputation for excellence in an ever-evolving marketing landscape.
Before his time at EVR, Jeff’s leadership journey was marked by notable achievements in the professional sports industry. He spent the first two decades of his career in pivotal senior roles with the Philadelphia Phillies, Milwaukee Brewers, Buffalo Sabres, and Portland Pirates, laying the foundation for his expertise in organizational growth and brand building.
In 2000, the Los Angeles Kings appointed Jeff as the inaugural president of the Manchester Monarchs Hockey Club, a new American Hockey League franchise. As the Monarchs’ first employee, he built the organization from the ground up, establishing a vibrant and enduring brand within the community. His vision, strategic acumen, and commitment to fan engagement propelled the Monarchs to the top of the league in attendance, winning numerous accolades and firmly embedding the team as an iconic New Hampshire brand. For his contributions, Jeff was awarded the AHL’s Executive of the Year in 2004, recognizing his role in transforming the Monarchs into one of the league’s most successful franchises.
An active community leader, Jeff has dedicated significant time to various boards and committees, including the Catholic Medical Center, Greater Manchester Chamber of Commerce, Boy Scouts of America’s Daniel Webster Council, Saint Anselm College Center for Ethics in Society, and the Mental Health Center of Greater Manchester. His community involvement underscores his commitment to service and the positive impact of local leadership.
Jeff holds a BS degree in economics from Vanderbilt University and an MS degree in sport management from the University of Massachusetts. Beyond his professional achievements, Jeff has shared his expertise with emerging business leaders, serving as an adjunct professor of Sport Management, previously at Southern New Hampshire University and currently at the Franklin Pierce University Business School.
Jeff’s career—from sports management to advertising—demonstrates a dedication to building organizations, inspiring teams, and fostering community connections. Whether shaping fan-favorite sports franchises or creating impactful marketing campaigns, Jeff exemplifies a legacy rooted in strategic vision, a passion for people-focused leadership, and a relentless commitment to organizational excellence.
