Brand Like A Rock Star

Lessons from Rock ’n’ Roll to Make Your Business Rich and Famous

Steve Jones

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll.

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the worlds greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Steve Jones has worked in the music industry in the US, Canada, and the Caribbean for nearly 30 years, giving him a front row seat to the rise - and sometimes fall - of rock 'n roll's greatest names. From ABBA to Zeppelin, Steve has seen and heard it all, and puts that experience to use to help grow your business in his book Brand Like A Rock Star.

Based in Halifax, Canada, Steve is a popular blogger and in-demand speaker on the topics of music, branding, and marketing.