Business is Business

Reality Checks for Family-Owned Companies

Kathy Kolbe & Amy Bruske

Balancing the benefits and burdens of a family-owned business
Working with family complicates the already daunting task of owning a business, and it’s tough not to take work problems home with you. The best approach is to realize that family is family . . . and business is business. 

Business is Business: Reality Checks for Family-Owned Companies is a common-sense manual for survival that dispels myths such as the power of teamwork and gender or birth-order differences in ability. Engagingly written, with no-nonsense tips and real-life examples, this defiant treatise will guide you to 

• Harness your employees’—and your own—inherent strengths
• Trust your instincts and the people you work with
• Balance lifelong relationships with fair treatment of nonfamily employees

Authors Kathy Kolbe and Amy Bruske hone decades of experience helping family businesses thrive—and running their own for more than 30 years—into practical, actionable advice for how to hire family members, how to work with them, and how—when necessary—to fire them. 

The solutions are not always easy, but understanding the frequent pitfalls of working with family is an investment that could pay back over generations. Business is Business will show you how to find joy while developing a sustainable family-owned company.

Kathy Kolbe and Amy Bruske have succeeded by trusting their instincts. 

Kathy Kolbe is the global leader in discovering and accessing the power of human instincts. She’s done the brain research to prove the relevance of her Kolbe Theory of Conation to individual and organizational success. Kathy was the first person to connect conative behavior to instinctive drives, which she postulated as the source of the patterns of mental energy commonly known as a person’s MO. 

Amy Bruske is the president of Kolbe Corp and leads seminars for business leaders throughout the world. She was recently named Business Owner of the Year by the Phoenix chapter of the National Association of Women Business Owners (NAWBO).

Kathy and Amy are both award-winning consultants and advisors to over 3,000 family-owned businesses, as well as to Fortune 50 companies, and both are also sought-after speakers. As mother and daughter, working together for more than two decades, Kathy and Amy have personally experienced every situation discussed in Business Is Business. Neither recalls a time when she wished she were working anywhere else.